Wow. This is brilliant. It’s not just about ‘what’ we sell or ‘how’ we make it – it’s about ‘why’. It’s about our point of view. What is your business about? So interesting. “People don’t buy what you do, they buy why you do it.”

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

About Simon Sinek

In 2009, Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio and more links

Watch the video here

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