TED TALK – Simon Sinek: How great leaders inspire action

Wow. This is brilliant. It’s not just about ‘what’ we sell or ‘how’ we make it – it’s about ‘why’. It’s about our point of view. What is your business about? So interesting. “People don’t buy what you do, they buy why you do it.”

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

About Simon Sinek

In 2009, Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio and more links

Watch the video here


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About Tad

  • Thanks, that was helpful.

  • Siemeni

    Amazing, powerful video. He got to the point: the WHY.
    Marketing with the WHY instead of with the WHAT….

    Thanks, Tad

  • SIEMENI – Isn’t it so good? makes so much sense when you hear it. i love things like that. like ‘why didn’t i think of that before?’

  • Nadine Riopel

    LOVE.  Thank you.  This is so encouraging because actually, I think I am much closer to figuring out the ‘why’ of what I do than I am to figuring out either the specific ‘how’ or ‘what’.  A little work on that, using this perspective, and I think I could easily articulate it.  Thank you, thank you!