communicating value

Examples of Great Headshot Photos

Let me give you some before and after examples of good and bad photos with explanations from my pal and genius photographer in Toronto, Donna Santos. To the right is an example of a great photo. It’s of my friend Ingrid Crynz. This is how good you want your photo to be. To the left […]

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Live Performing Arts vs. The Internet

Here’s a marketing challenge: why should people pay for live theatre when they can just surf the internet for hours? Arts administrator and live-theater fan Ben Cameron looks at the state of the live arts — asking: How can the magic of live theater, live music, live dance compete with the always-on Internet? At TEDxYYC,

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The Sad, Sad Story of Mr. W

I think this is one of my favourite ads of all time. It takes something that could seem abstract and humanizes it. Touching, funny and poignant. [vsw id=”2mTLO2F_ERY” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll

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Greening the Desert

I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it

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