I just successfully completed a three day juice fast and it reminded me about a really important marketing thing. The fast came about out of the blue. I hadn’t been planning on doing one at all but . . . a few days ago, I got an email from a colleague in Calgary. She wanted […]
three marketing lessons from a three day juice fast Read More
Imagine a holistic health clinic where you didn’t have to pay. Last August, I was emailed a link to a video about just such a clinic in Oakland, California. Since people know I do most of my workshops on a Pay What You Can basis – they tend to send me lots of stories and
oakland’s pay what you want holistic clinic Read More
In my email recently, I got a newsletter from Maggie Ostara who’s work I’ve just started following. And I think she really nails this whole conversation about niche and the ways that entrepreneurs seem to just fall into ‘the way it’s always been done’. Below is her article . . . I have a
Are you Marketing in a Box? Read More
So, a lot of people write ads that get them no response. Which is a drag. Here’s one that I really like (and can promise it’s getting a good response). It’s for a workshop my colleague Callan Rush is running. It was featured in the Body, Soul & Spirit magazine recently. It’s an holistic health
analysis of a very fine ad Read More
Another no holds barred article from Richard Harshaw of MYM Marketing. If you have lofty dreams of helping people to handle their problems before they become big – you might want to read this. If you’re an holistic practitioner wanting to get people to come in to improve their already great health . . .
Selling Preventative Maintenance? Good Luck Read More
The other day, I posted about Sunny Mummy spa in Toronto. It’s a spa catering to mom’s with small children – and offering them childcare as part of the package. I shared it on facebook and a client, Tammy Brooks, sent me word of an eco friendly hair salon in Victoria – The Hair Garden
Eco and Child Friendly Hair Salon Read More
A client of mine from Toronto, Dee Dussault (pictured to the left), has figured out a great way to become a hub in the holistic scene. Throw a party. Once a month, on the Friday nearest the new moon, she hosts her New Moon Parties. She describes it this way . . . Every month
Thursday Night: I am in love with Winnipeg. My old friend Jeff Golfman picked me up at the airport today (arriving from Tour Stop #1 in Calgary yesterday. And he drove me straight to Woolsley. Woolsley is the cool, hippy neighbourhood in town. It’s full of old quaint houses and big old trees that are
Tour Stop #2: Winnipeg (Day One) Read More
Regarding your business headshot, here are three possible scenarios: SCENARIO #1: No Photo. This is terrible. Reading a bio without a photo feels hollow. They get no sense of you as a ‘person’. You will seem abstract. SCENARIO #2: A Bad Photo. This might even be worse. I can’t tell you how many ads I’ve
Three Headshot Photo Scenarios Read More
Let me give you some before and after examples of good and bad photos with explanations from my pal and genius photographer in Toronto, Donna Santos. To the right is an example of a great photo. It’s of my friend Ingrid Crynz. This is how good you want your photo to be. To the left
Examples of Great Headshot Photos Read More