The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: We’ll talk later about what you’re making now and how you […]
The Benefits of Pay What You Can Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man.Pay What You Want” in 2011. This material will be compiled into a book called “ Tad: It’s funny. I think it’s actually used a lot more than
Where is Pay What You Can Done? Read More
This is my friend Jimbo. He’s a street performer. Street performing can teach you a lot about magic. You seem them every summer. Juggling, riding unicycles, balancing on things, setting things on fire or doing magic. And people often say, ‘What amazing tricks!’ But they miss the point. The real trick is not that they
Being a Generosity Based Business Read More
Ignore the drunk young fellow photobombing this picture. Notice what I’m wearing. It’s a kilt made by www.Utilikilts.com It’s a plain black, canvass kilt. It gets lots of comments. In a way the kilt is the pass on material. It generates the conversation and their website is easy enough to remember and every time someone
Word of Mouth in Action: Utilikilts.com Read More
I’ve never tried this one but I bet it would work great. Have you ever been at someone’s house and seen a painting or piece of art that really floored you? My friend Jordanna Rachinsky’s paintings blow me away. You probably have your own favourite local artist. Or a piece of art you saw that
Word of Mouth in Action: For Artists & Painters Read More
1. Unclear or Non-Existent Target Market: I’d say that I see this in about 90% of the cases of resistible, moribund offers. When I ask “who is this for?” I get answer that translates as “everyone. this product/service can help everyone.” But targeting everyone doesn’t work. You can’t do it. When you narrow your focus
The 10 Biggest Offer Blunders Read More
Why don’t other people love your business as much as you do? Why don’t you get the kind of response you’d like to your emails, ads or mailings? Why do you get only mild interest or blank looks from people when they ask you what you do? I want to make two bold claims. Here’s
Why Your Offer Matters So Much Read More
The Customer Values Question: What things are most important to your prospects when buying what you sell? IMPORTANT POINT #1: This isn’t what is most important to people in buying from YOU. It’s what is most important to them when buying the generic product or service you sell. This is about their experience of buying
Without this your offer is probably lame Read More