Years ago, I read the book Monopolize Your Marketplace. Though the title and tone is aggressive, it has some incredible content. The Three Roles of Marketing I teach come from this book. And, as I was working on a new project the other day and rummaging through some old notes, I came across the […]
The Customer Values Question Read More
As you begin to develop your business model, it is helpful to begin with the end in mind. What’s your most robust offer? What’s the ‘gold’ level of your offers? What’s the premium, most in depth and comprehensive version of what you offer? There’s a good chance that this will pay half of your
Thirty-Three Elements Service Providers Can Include in Their Premium Programs Read More
If you’ve been thinking about creating an eCourse I think you’ll love this. A well thought out eCourse can be a perfect addition to your business model and bring in hundreds if not thousands more dollars per month. And there is no one I recommend more strongly to lead people in the creation of this than
90 Min Video – The Art of eCourse Creation Read More
Sales letters get a bad rap. They are often avoided by good-hearted people because they have the appearance of bad things they’ve seen and with which they never want to be associated. But here’s my take: a sales letter is actually an integrity check. It’s a dojo. Sales letters force clarity on what might otherwise remain
A 16-Point Outline of a Solid Sales Letter Read More
A few years ago my friend Brandy Burdeniuk said something to me that I’ve repeated many times since. “Easy is the new free.” Are there a lot of free things out there on the internet these days? Sure. But while that might save you money it could be very expensive in terms of your time.
Easy is the new free Read More
This is a blog post I’ve been meaning to write for years. Fairly often, in workshops, the question (and it’s a very good one) comes up: “What if I can’t guarantee a result?” That question usually emerges from the shiny palace of conversations about creating guarantees, and better than risk free guarantees, doing clever and
What if I Can’t Guarantee a Result? Read More
If you’re thinking of creating online programs (or are super into dance) check this out. My dear friend, colleague and client Erica Ross and her partner in crime Vanya Laporte has just co-created a wonderful new online program that I think nails things from a marketing perspective. I’ve known Erica for many years. We met when she came
Seven Lessons that Daily Dance Can Teach You About Making Better Offers Read More
One of my favourite things to do for clients is to help them redo their salesletters. Your sales letter is your marketing dojo. It’s where we start to find out how clear you are. Marketing is about translation. You’re trying to communicate something you know intimately well from the inside to people on the outside.
Sales Letter Case Study: Mission Traction Read More
Writing sales letters is hard. I wrote a whole blog post on my thoughts on how to do it in a warmer and yet still effective way years ago called Nine Thoughts on Copywriting for Hippies. So, I’ve got opinions but there’s no denying that writing a good sales letter is one of the toughest
Sales Letter Case Study: The Coming Home Retreat Read More
Vrinda Normand is probably one of the best known copywriters in the whole conscious business scene. She’s got the goods. Years ago, she did a 30 minute review of my sales copy for a new program I was launching and just tore it to shreds (and helped make it much better). So, I’ve seen her
An Interview with Vrinda Normand: The Three Biggest Online Marketing Blindspots Read More