Robert Cialdini used to be a patsy. He’d fall for every sales trick in the book. He just couldn’t say ‘no’ to the door to door salesman. But then one day he wondered if it was because he was a patsy or because they were using covert tools on him that made it very hard […]
Influence: The Psychology of Persuasion Read More
A few months ago, I saw Michael Drew lead what he calls his ‘Pendulum Presentation’. He calls it that because of the notion that, every 40 years the economy swings between a more selfish, idealistic cycle and then back to a more civic, community cycle. Michael is a bit of a genius – having gotten
The Civic Cycle – Michael Drew’s ‘Pendulum Presentation’ Read More
Here’s a piece from Business Week written by Chris Guillebeau, Blogger and owner UnconventionalGuides.com in Seattle. On the morning of her 41st birthday, author Danielle LaPorte posted a promotion on her blog and then went to the spa in her home city of Vancouver, B.C. She had prepared something special for her readers that day—a
When Your Customers Set the Price – Chris Guillebeau Read More
There is no excerpt because this is a protected post.
Protected: How to Sell Out Your Seminars Read More
An amazing community centered yoga center in Seattle that decided to buck the system and do it all differently. [vsw id=”iJfnA-iJwMI” source=”youtube” width=”425″ height=”344″ autoplay=”no”]
Samarya Center: Unfold Read More
By Corwin Hiebert, an entrepreneur from Vancouver, Canada, who specializes in strategic event design, marketing, and creative talent management. His company, Red Wagon Management, produces and hosts CREATIVEMIX – Vancouver’s Ideation Conference. You can follow Corwin at www.twitter.com/corwinhiebert In the midst of all the planning, we event managers often have the difficult task of leading
A brilliant blog post from Seth Godin that speaks to the heart of word of mouth: Word of mouth is generated by surprise and delight (or anger). This is a function of the difference between what you promise and what you deliver (see clever MBA chart at the bottom). The thing is, if you promise
The paradox of promises in the age of word of mouth – Seth Godin Read More
Here are sixteen questions you can ask yourself (and your chosen audience) to design offers that are irresistible. They’re the same questions I ask of all my clients when I work with them. 1. What’s the product or service or special promotion you’re offering (in plain english)? If it’s a service – how many sessions
16 Questions To Design Your Irresistible Offer Read More
People have had rotten experiences with other businesses in your industry. You can’t just say, “We do it different.” So, here’s the question: What are the policies, the procedures, processes and the standards that your business holds that ensure your are different? Just one quick example on this, which I just thought of now and
How To Prove You’re Different Read More
Each of these components can help you attract more brand new clients and each level can help you get the most out of your existing relationships. The first component is the niche. The niche is your target market. It’s who you’re going after. This is the center of any marketing. When I talked to Dominic
The Four Keys to Getting New Clients Read More