I recently wrote a post called ‘I’m Broke (And I Don’t Care).’ It got well over 100 comments from readers on it and has been shared far and wide. I think it resonated with people because they’re tired of feeling like their self worth needs to be tied to the amount of money they make […]
15 Things To Do When You’re Tired of Being Broke Read More
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people
Last week, something happened to me that happens from time to time. Something I’ve wanted to write about before. And it’s something that I suppose many of my colleagues would urge me not to share with you as I imagine that the attitude I’m sharing here could be an enormous source of frustration to a
I’m broke (and I don’t care) Read More
I just got some new headshots done for my work (by Toronto’s wonderful Donna Santos) and it had me want to send you some thoughts on how photos impact your marketing. It’s much more than you think. We live in a day and age where less and less people want to buy from faceless corporations – we want
some real talk about photos in marketing Read More
Don’t market yourself, market your message. This is the theme I want to explore in what promises to an epic post. I’ve been wanting to write this post for at least half a year and have been slowly collecting ideas and inspirations for it. At this point, I need to put out what I’ve got
Don’t Market Yourself, Market Your Message Read More
You have, no doubt, been told to ‘charge what you’re worth.’ No matter where I go, there is a conversation to be had on this. If you’re on many email lists you’ll see this idea being exhorted frequently. And I’d like to share my concerns with it. First of all, let me say this: I
Why ‘Charging What You’re Worth’ is Bullshit Read More
What is the core metaphor of your business? I’ve consistently seen that the thoughtful use of metaphors in your marketing can make a huge difference in terms of clarity and impact. In this, likely lengthy, post you’re going to learn about a number of ways you can use metaphor and symbolism in your business.
Metaphors in Marketing: The Power of Uncovering Your Core Metaphor Read More
Coming up with a name for your business can be tricky. If you’re retail it’s easier to go random, there are so many businesses with names that may or may not have any meaning to the customer (even if there’s a story behind it). I can think of the Black Dog Public House, White Dog Cafe,
Seven Major Options On How to Name Your Business Read More
Oh man. I’ve been wanting to write this blog for so long. It’s about what to name your business. Your business name matters. A good name is memorable and easy to repeat which gives you good word of mouth. A good name can help identify your niche (or at least resonate strongly with it). Now,
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
your platform in a single page Read More