fb I want to tell you a story. I know that, on this blog, I share a lot of “how to’s” and philosophical pieces and there can be the risk of people thinking that because I generally post positive things, I must never mess up, I must have everything together and I must never get frustrated […]
Don’t Mess With Their Rice Bowl: Seven Business Lessons from Ten Recent Workshop No-Shows Read More
Born in the Autumn of 1904, Alberta Christine Williams returned to her home in Georgia from teachers college and taught for a short period before getting married to her husband on Thanksgiving Day in 1926. At the time female teachers were not allowed to work while they were married, so Alberta had to give up her job. However,
Why “Stop Playing Small” is Bullshit Read More
This is a blog post I’ve been meaning to write for years. Fairly often, in workshops, the question (and it’s a very good one) comes up: “What if I can’t guarantee a result?” That question usually emerges from the shiny palace of conversations about creating guarantees, and better than risk free guarantees, doing clever and
What if I Can’t Guarantee a Result? Read More
“Who am I to teach and charge for it?” This is a post that has been on my mind for many years to write. It comes up in most workshops that I teach, this question of “Who am I to teach this? I’m no master. Besides, everything has already been said. I’ve got
36 Reflections on “Who am I to teach and charge for it?” Read More
So, how do you make the offer without awkwardness? How do we invite people to do business with us without being pushy? How do we make it feel like a warm invitation where it feels like an open door with a welcome mat without the pressure to enter. We’ve all been in the boat where
Inviting Business – What to Do Before You Do and Two Simple Case Studies Read More
There is no excerpt because this is a protected post.
Protected: Case Study: Making The Offer Read More
A few weeks ago, I was trying to fill up a marketing workshop I was hosting in Edmonton with my colleague Mark Silver. Numbers were lower than I wanted and so, instead of just relying on the facebook event, email lists and such, I decided to do some personal outreach to key people I thought
Chat Transcript: Asking People to Come to Your Workshops Read More
This is one of those things that is actually very important to get about marketing that I talk about really seldomly but should probably talk about more. When people are working on their marketing, I think that, often, they don’t really understand the role that their marketing needs to play. Or I should say ‘roles’
The Three Roles of Marketing Read More
I want to make the business case that empathy, in a bottom line way, matters to your business. That your business will grow faster and that you will get more of the kinds of clients you want with it. I want to make the case that really listening to people until they feel ‘gotten’ is
Seven Principles & Seven Practices on Empathy in Marketing Read More
When people are struggling with their problems what they need, more than anything, is a whole lot of empathy and understanding. But, it’s usually not what they get. There are certain messages they need to hear that can make a huge difference in their ability to move forward. And there are some messages that will hurt
Five Simple Messages That Can Have Potential Clients Melt and Fall In Love With You Read More