Here are my thoughts on getting a business card that works. There are two things I think are vital for a business card. First, have your personal photo on it, a current, awesome photo. People get so many cards and they really won’t remember who it is from, but if there is a photo of […]
the two secrets to an effective business card Read More
(the following is a transcript excerpt from my six week Marketing 101 for Holistic Practitioners course. During the call, I am reading their comments in our private facebook group.). I have some thoughts on networking including business cards and stuff. For networking, you are basically going to events to connect with other folks who are
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I’ve said it a lot of times: your deepest wounds are often the doorway to your truest niche. The things you’ve struggled with and overcome are places you have not only credibility but also capacity to help others. If you’re going to be a guide for people, best to pick a terrain you’re familiar with
six reasons why niching can heal you Read More
I’ve long noticed how much stuff niching seems to bring up for people. They freeze, they resist, they ignore, they freak out. On the surface, it would seem like an over reaction. But is it really? The word niche comes from the old French verb ‘nicher’: to make a nest. Our niche in the world
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As I discovered during my Niching for Hippies six week coaching program, people have a lot of fears around niching. And then coaches encourage them to push through those because ‘niching is so important’. But I’ve been learning that those fears are actually important to listen to. Sometimes the very thing that seems like it’s
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Let your clients feel like victims. It will take your further. Here’s what I mean . . . You probably think that it’s better to take responsibility for your life and not be a victim. You might even secretly feel disgusted by people who ‘play the victim card’ all the time. You might have it
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Some wise words from my dear friend Alex Baisley (pictured here) about how sometimes our deepest wounds can be our truest niche and how important and overlooked our point of view is for our businesses. He’s leading 16 entrepreneurs through his Doin’ Your Own Thing Income Figure Outer program coming up soon. Alex is one
why your point of view matters Read More
I’m in Vancouver sitting at yet another favourite hang out spot here – Eternal Abundance (full of raw vegan goodness, comfy chairs, high ceilings and lots of natural light). I love places like this. I just finished my weekend workshop in Vancouver (and Victoria the weekend before that). You can see photos here. And something
Most artists are broke. And if you’re a broke and struggling artist (or know one) I’ve found something wonderful for you. But, before I get to that, let me back up . . . Over the years, I have come to fall deeper and deeper in love with art. And beauty. When I first began
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Marketing is a lot like making tea. We need to ‘steep’. I just finished a marketing weekend in Edmonton with the loveliest bunch of people. And it kept coming up for me that there are some things that just can’t (or shouldn’t) be rushed. Creating your platform or figuring out who’s a perfect fit for
marketing is like making tea Read More