Business Cards That Work
Most business cards are lame – here’s how to create a business card that makes you money. This is genius, genius stuff from Alex Mandossian.
Business Cards That Work Read More
Most business cards are lame – here’s how to create a business card that makes you money. This is genius, genius stuff from Alex Mandossian.
Business Cards That Work Read More
Let me give you some before and after examples of good and bad photos with explanations from my pal and genius photographer in Toronto, Donna Santos. To the right is an example of a great photo. It’s of my friend Ingrid Crynz. This is how good you want your photo to be. To the left
Examples of Great Headshot Photos Read More
Here’s a provocative and controversial blog post about marketing through the lense of man meeting a woman. For me, it’s actually not a big stretch because I think marketing is all about building relationships. Imagine, for a moment, that you’re a man. You’re walking down the street and you see a woman who lifts
Marketing, Safety and Men & Women Read More
In my mind, Ari Galper has single handedly transformed and revolutionized the world of cold calling. He’s taken something everyone hates and turned it into something people love. A minor miracle – here is just a taste of what he’s got to say on the subject. Check out his website for more (and a free
How to Do Cold Calls Hippy Style Read More
Ari Galper hits a homerun with this piece as he describes his unique approach to reach decision makers without pressuring or tricking anybody. Brilliant. 7 Ways to Stop Chasing Decision Makers By Ari Galper, Founder of Unlock The Game ™ You probably know this scenario well: Your main contact at a company has expressed interest
7 Ways to Stop Chasing Decision Makers Read More
Another brilliant piece from Ari Galper about how to send that ‘first email’ to someone you think could be a good fit for your products or services. This is worth its weight in gold. How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap! By Ari Galper, Founder of Unlock The Game™ “I
How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap! Read More
So, Jesse Koren and Sharla Jacobs (pictured here) are a bit brilliant. This amazing husband and wife team run Rejuvenate Training and help holistic practitioners to build a practice where they make $10,000/month working only three days per week. When I first met them I learned a bit about their notion of ‘heart selling’ vs.
3 Essential Questions to Ask Before Sharing What You Do Read More
It was the best of marketing. It was the worst of marketing. I just got a new painting today. A gift. The painting (pictured on the right) is simple, bright and beautiful. I really like it. And I think my friends will too. Some backstory: Back in July, I posted a blog about a thought
A Tale of Two Paintings – A Cautionary Story of Word of Mouth Marketing Read More
Did you know that Youtube is the second largest search engine on the planet – next only to google? Online video is becoming more and more used. It’s a more and more powerful tool to get your message out there – whether you be for profit or non-profit. Online videos are one of the most
Online Video: How YouTube is driving innovation Read More
Eric Brown is at it again. I don’t know how he does it. This fellow is one of the most strategic, precise, tactical and nuts and bolts marketing people I know. He works specifically with massage therapists around how they can grow their practices. No hype. All practical. And now he’s got thoughts on how
Using Facebook to Build Your Practice Read More