Online Video: How YouTube is driving innovation

Did you know that Youtube is the second largest search engine on the planet – next only to google? Online video is becoming more and more used. It’s a more and more powerful tool to get your message out there – whether you be for profit or non-profit. Online videos are one of the most perfect ‘word of mouth’ vehicles there are. They’re zero risk for the viewer, you can communicate a lot of info in a short period of time with tremendous emotional impact and use of music – and they’re super easy to send to people.

As Seth Godin puts it,

The idea is one of those big ones, a simple one that will stick with you for a long time… Online video radically changes the reach and speed of the improvement cycle. Things like dance, snowboarding and TED talks keep getting better, and faster, because artists see the best and improve on it. Even more than that, it requires you to top what’s out there, or you’ll be ignored.

The same thing has been done with scientific journals for two hundred years. Now, though, instead of a long cycle and a few readers, we have a nearly instant cycle and millions of ‘readers’. Video scales, now. And to quote the other Chris Anderson, there’s going to be a long tail of these video cycles.

Also worth thinking on: Chris is using the medium itself to do something that would have required a traditionally published book five years ago. His video will be seen by more than a million people by the end of the week–something he could never have achieved with a traditional method

In this TED Talk,

TED’s Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation — a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. And for TED, it means the dawn of a whole new chapter …

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