On January 8th, in the lead up to my six week ‘Niching for Hippies’ coaching program, I invited my email list to participate in a challenge called – ‘So You Think You Can Niche’. As of this moment there were 119 submissions and 1587 comments on the blog thread. I have spent the last 12 hours […]
the top 40 clearest niches out of 119 – as voted by you! Read More
Tim Emerson is a trooper. He participated in the Niching for Hippies program I ran in the summer of 2012. And, like many, he struggled with this idea of niching. I can’t even count the number of times he’d come to the group with what he thought was (finally) a workable niche, only to get
niche case study: healing for healers Read More
Lorraine was a part of my six week Niching for Hippies program and, by the end of it, we’d all basically decided to elect her class president for her incredible marketing insights and technological brilliance in helping us with online things and facebook. Lorraine is a life coach. So what. Not to be harsh but
Niche Case Study: Career vs. Calling Read More
Tomar is such a wonderful down to Earth woman who’s so inspired about helping to shift things in the world in a positive direction. She participated in my last Niching for Hippies program and we got along like two peas in a pod because of our mutual distaste for overly hyped and pushy marketing. Basically,
niche case study: birthing your sacred work Read More
Heidi Wilson was a part of my last Niching for Hippies program. She’s a cranio sacral therapist (among other things). That’s the boat (watch the video in this blog and that’ll make more sense). From her standpoint, craniosacral work is what she does. From the client’s standpoint though, craniosacral is just how she does what
niche case study: migraine sufferers Read More
A three minute video that does an awesome job of empathizing with people’s experience (guilt for not doing enough) and then giving them something simple they can do to help them get the results they’re after (making a difference and saving the rainforest). Also a great example of offering up a new alternative solution to
follow the frog (and save the rainforest) Read More
If you’re a social entrepreneur, critical of the political and economic systems of the world (but also visionary about other ways we could do things) and tend to lose track of time in conversations about those things – you might want to come to Vancouver this November for the Living the New Economy event. It’s
Living the New Economy Read More
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
your platform in a single page Read More
My dear friend and colleague Ryan Eliason has put together a video presentation about his upcoming business training for social entrepreneurs. I just finished watching it. And it. is. good. I want to encourage you to watch this (whether or not you decide to participate in his training). I think this video is a great
case study: 10 lessons on making a no hype compelling sales video Read More
I recently went to the Social Venture Institute hosted at the Hollyhock Center. It was an amazing event. And one of the people responsible for it happening is Joel Solomon. And I also met marketing genius Aaron Vidas. Imagine my delight to see this new, beautifully done video of Aaron interviewing Joel about the notion
Joel Solomon: “The Unlikely Revolutionary” Read More