I met Mark Volmer, of Hidden Gem Healing in 2011 at some point. And I had the experience of instantly liking and trusting him. There’s something about people who are so comfortable in their own skin (not posturing or collapsing) that it has us all relax. He ended up coming to one of my weekend […]
case study: hidden gems Read More
As I get ready for my six week Niching for Hippies coaching program (which starts tomorrow) I’ve been thinking a lot about this question of ‘who’ we’re trying to reach. And, while wasting my time doing some meaningful exploring on twitter I came across this video from my dear friend and colleague Alex Baisley of
guest video: the power of who Read More
I’ve been thinking and writing a lot about niche marketing these days and how our ideal clients are often a lot like us. And then I had a chat with Nancy Juetten of www.authenticvisibility.com (the radiant one pictured on the right) about niching and she shared an experience she had of her niche shifting from her early
I met Dike Drummond (pictured here) in 2011 at a marketing workshop and loved him warm, positive attitude. I liked him instantly. He just started a new project that is so very on point around niching and a beautiful example of how our own wounds can be doorways to our truest niches. What is
niche case study: the happy MD Read More
I first met Brad in Victoria. If there was ever someone who fit the hippy stereotype it was Brad. All smiles, enthusiasm peace and love. But as I got to know him I became increasingly impressed with his business savvy. I like people who can walk in between worlds – be positive but grounded and
guest post: seven lessons from my marketing vision quest Read More
Niching is rarely a straightforward journey. It can take years (being real) and the process can be frustrating at times. But what I find most interesting is this: people tend to fear niching. The fear often sounds like this, ‘If I pick one niche then I’ll feel so limited.’ but, when people discover an authentic
Niche Case Study: How Niching Has Helped Me Relax & Feel More Peaceful About My ‘Calling’ Read More
Years ago, when I did my first workshops in Winnipeg, I met Beth Martens (who I featured in the March 2011 blog post on Yoga for Caregivers). She was a yoga teacher and single mom who was so committed to getting out of the struggle of ‘making it’ as a yoga teacher. And such a lovely
Niche Case Study: In Search of ‘Moon Mammas’ Read More
Most artists are broke. And if you’re a broke and struggling artist (or know one) I’ve found something wonderful for you. But, before I get to that, let me back up . . . Over the years, I have come to fall deeper and deeper in love with art. And beauty. When I first began
marketing for artists Read More
Ton! Cade Bambara once said that, ‘the goal of the revolutionary artist is to make the revolution irresistible.’ And that makes me think of Lucas Coffey (pictured below). With whom I just had a super interesting meeting about his project Music is a Weapon. There were a lot of ideas and lessons that came up
I was just in Thailand and I stayed at an organic farm and sustainability center called Pun Pun. It was run by a fellow named Jon and his wife Peggy. Below is a 15 minute video of Jon sharing the philosophy of his center. It’s a beautiful example of a well articulated point of view