As we approach the launch of my six week Niching for Hippies coaching program, I’ve been writing and thinking a lot about niching. And one thing has gotten clearer and clearer to me over the past month: your niche is often you. A while back, I wrote a blog post about how our deepest wounds […]
the easiest question to uncover your niche Read More
A lot of us have fears we never speak about. Fears we imagine no one else has. Fears no one else could understand. And I think it’s important to know what these are for your client. I’ve been writing a lot about the journey and the key elements of your platform lately. Here’s a recap
Island Z: The Unspoken Fears Read More
So, over the past week or so you’ve read about why it’s important to have a bigger cause that your business is about, you’ve seen some examples of people who have or are exploring this but now it’s time to look at how you can begin to sort this out for yourself. The first thing
twelve ways to figure out your ‘why’ Read More
It’s easy to feel alone in the world. But it’s not pleasant. And, the way we market our businesses can actually help heal that. In his book Start With Why, which you should really go and buy from a locally owned bookstore, Simon Sinek shares a familar old story, “Consider the story of two stonemasons,
The other day, I wrote a blog post about the four key elements you need to create your platform. Today, I want to zone in on the last of the four – the deeper why and bigger cause of your business. It’s a simple question: ‘why do you do what you do?’ But it’s one
If you want to succeed in your business – you need to become ‘known’ for something. How do businesses ultimately succeed? By word of mouth. People telling people because they want it to thrive. Because they love it. Because they know it will be useful to a friend. In short, the business is known for
your platform: six things you can be known for (and one other) Read More
Victoria Laine does a simple thing that most entrepreneurs could do but never think of. She hosts tours. Now, she does tours of grocery stores. But maybe you could host a tour of strawbale homes. Maybe you could host a tour of gluten free options in your neighbourhood. A medicinal plant walk. A pub crawl
case study: grocery shopping tour Read More
A little while ago, Charlotte Lammerhirt (pictured here) attended my daylong workshop for holistic practitioners in Calgary. Except she’s a mortgage broker. And yet, somehow she’s take the strategies and resources and done and amazing job at applying them. I thought I’d share her story as it not only gives a good idea of what
success story: calgary’s mortgage navigator Read More
Soooo . . . I went to a sex workshop recently. My colleague Jessica O’Reilly (pictured here) was in town from Toronto (where I do a lot of work) leading a workshop. She’d come to my event when I was in Toronto and I’d never seen her work so she invited me on down. The
marketing lessons from a sex workshop Read More
I’ll be honest. The whole notion of personal branding can be really gross. All too often, I see people making themselves more plastic, more slick, more generic in order to ‘brand’ themselves. Their hair becomes perfect and so do their clothes. And to me it so misses the point. It’s branding – but it’s actually
personal branding minus the grossness Read More