What’s are blogs? Why do they matter? This video tells you – in plain English. [vsw id=”NN2I1pWXjXI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for […]
Blogs in Plain English Read More
Whether it’s a product or a service – people are very curious about and reassured by stories. Your story is often at the heart of your credibility. They want to know what makes you so good at or so passionate about what you do. Stories humanize things. Stories connect people. No one wants to hear
Ten Story Revealing Questions Read More
(this began as 24 questions and ‘sentence stems’ but has slowly expanded over time) The heart of marketing is this: “You have ______ problem, and want _______ result.” Does that make sense? You’re basically asking them to trust you. You’re asking them to follow your lead, to trust in your product or service, to trust
64 Point of View Revealing Questions Read More
I find that there are four things most of the people need most when they’re lost and stuck. I’ll use entrepreneurs as an example since that’s the majority of who I work with. First is Empathy: Hell, being an entrepreneur can be hard. We can work so hard and take failure or rejection so personally.
The Four Things People Need Most When They’re Lost Read More
“For many years I felt inadequate because I found business very difficult. I thought that everyone else found it easy. Business is hard, and people often find that their work is stressful, unfulfilling emotionally and doesn’t return the financial rewards they feel they deserve for their efforts. Once I realized that, I didn’t feel so
The Backwards Dentist from Australia Read More
I was recently working with a client on mine on the welcome video to his website. He is a lovely man in his sixties who does incredible mindfulness meditation trainings. When you meet him in person he is just the warmest, most real person you could meet. A bit cynical but so loving. The real
How to Make a Welcome Video for Your Website Read More