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Stop Trying To Be So Authentic

Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story of the archer who misses …

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Guest Post: The Resume Is Dead, The Bio Is King

This article was originally published on The99Percent.com and went viral with 6,000+ retweets/shares. It has been republished on LifeHacker and across the web. Written by: Michael Margolis      Illustration: Oscar Ramos Orozco If you’re a designer, entrepreneur, or creative — you probably haven’t been asked for your resume in a long time. Instead, people Google …

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marketing from the heart manifesto

One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My …

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niche case study: migraine sufferers

Heidi Wilson was a part of my last Niching for Hippies program. She’s a cranio sacral therapist (among other things). That’s the boat (watch the video in this blog and that’ll make more sense). From her standpoint, craniosacral work is what she does. From the client’s standpoint though, craniosacral is just how she does what …

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your signature talk

I was chatting with my colleague Jonathan Bender about his upcoming coaching program about helping people deliver a ‘signature talk’. It’s a term I suggest you’ll be hearing a lot more of in the coming months. But it’s a bit of jargon so I asked Jonathan to explain what it is and why it matters. …

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