I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s possible to do wonderful work and not be furnished with written testimonials from the very people you served, well… […]
How To Get Great Testimonials (Without Pressuring or Badgering) Read More
As I get ready for my next Point of View Lab, I’ve been reflecting on some recent examples I’ve been uncovering with clients. Over the past few months, I’ve been working with a lot of people around their point of view and I keep being amazed at the power that this has in our marketing. Whereas
Point of View Marketing: Five Case Studies Read More
The purpose of marketing is to make promises. The purpose of your business is to keep them. Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your word and doing what you say you will do. It’s certainly true for my own Scottish and Celtic ancestry. “If I break
On The Four Levels Of Promises Read More
Gifts and tools are different things. Gifts are those things that come to you naturally. Those capacities, inclination, tendencies and abilities you were born with. These are the things you do that feel effortless for you where you lose track of time. We are, in some mysterious way, born with these. They are woven into
I went to see a therapist the other day. It was my first time making an appointment with her. I arrived early to the old house, renovated to be a clinic where my naturopath is also housed, and was offered some tea while I filled out the intake form. Some of the questions were straight
Intake Forms & Earning Trust Read More
I recently went to see a holistic health practitioner in town about whom I’d heard good things. I arrived at his office and was welcomed to sit down. He opened his laptop and asked me for my email and then for my wrist. “We start with taking your pulse,” he explained. So he took my
I Don’t Care How Good You Are At What You Do Read More
I didn’t need more spices. I needed a spice rack. I figured they might have one. Or know where to find one. I walked in and asked a woman who worked there. She apologetically shook her head and told me they didn’t carry any racks and had no idea where I might find one in
The Marketing Mistake The Spice Store Made Read More
Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story of the archer who misses
Stop Trying To Be So Authentic Read More
It’s happened a number of times to me now. I meet someone or some across a business which provides a product or service that I see as needed and that I might want to recommend. And then they go out of business. Or they stop doing that thing. And it’s often before I’ve really had
The Power of Sticking Around Long Enough Read More
Bryan Welsh is likely not someone you’ve heard of. But if you’ve ever read Mother Earth News, Utne, Natural Home & Garden, The Herb Companion, Grit or The Farm Collector – then you’ve read one of the magazines his company Ogden Publications owns. And, last night, I had the pleasure of seeing him speak at
three marketing lessons from the man behind mother earth news Read More