One day, I plan to write an eBook called Vibe: The Hidden Mechanics of Why People Buy. It would center around the content in this blog post and the message that is present in these two quotes: “We have each had the experience of others reacting to us; often there seems to be no logic […]
The Vibe Chart: Collapsing, Posturing and Composure Read More
I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s possible to do wonderful work and not be furnished with written testimonials from the very people you served, well…
How To Get Great Testimonials (Without Pressuring or Badgering) Read More
A few months ago, my Facebook friend Kundan Chhabra posted something that caught my eye. It was about creating a context of good will in your business. I messaged him asking if he would be willing to write a guest post for my blog about it. It took a few months of conversation but what
As I get ready for my next Point of View Lab, I’ve been reflecting on some recent examples I’ve been uncovering with clients. Over the past few months, I’ve been working with a lot of people around their point of view and I keep being amazed at the power that this has in our marketing. Whereas
Point of View Marketing: Five Case Studies Read More
I’m a big fan of the intro workshop – that two to three hour experience that gives people a good taste of who you are and what you do. In the first seven or so years of my business, these kinds of workshops were my bread and butter. I did them for free and used
The purpose of marketing is to make promises. The purpose of your business is to keep them. Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your word and doing what you say you will do. It’s certainly true for my own Scottish and Celtic ancestry. “If I break
Gifts and tools are different things. Gifts are those things that come to you naturally. Those capacities, inclination, tendencies and abilities you were born with. These are the things you do that feel effortless for you where you lose track of time. We are, in some mysterious way, born with these. They are woven into
I’ve been working on a new eBook called Point of View Marketing: The Subtle, Underestimated & Credibility-Building Power of Articulating Why You Do What You Do the Way You Do It. I’m really proud of how it’s coming along. I think it will be done by the end of the month. So I thought I’d sit down
26 Min Video: Point of View Marketing Overview Read More
I went to see a therapist the other day. It was my first time making an appointment with her. I arrived early to the old house, renovated to be a clinic where my naturopath is also housed, and was offered some tea while I filled out the intake form. Some of the questions were straight
Intake Forms & Earning Trust Read More
I recently went to see a holistic health practitioner in town about whom I’d heard good things. I arrived at his office and was welcomed to sit down. He opened his laptop and asked me for my email and then for my wrist. “We start with taking your pulse,” he explained. So he took my
I Don’t Care How Good You Are At What You Do Read More