My colleague Vrinda Normand (pictured here) just wrote a brilliant little piece in her latest newsletter about the four stages clients must, invariably go through before they choose to do business with you. This is a useful shorthand to explore – where are things stuck. 1. Your potential clients become painfully aware of the problems […]
the four stages all clients must go through Read More
Lisa Mitchell (pictured here) has created something beautiful that was born out of empathy. It’s an amazing example of how our deepest wound can be our truest niche. It’s also an incredibly practical case study in becoming a hub for a community. Furrthermore, it’s got a really wonderful and unique welcome video on the homepage.
case study: the therapy vault Read More
A few months ago, I attended the Spiritual Marketing Quest. It’s one of the best marketing workshops I’ve ever been to – as this story will attest to. At a certain point, a woman named Holly Tse (pictured below) stood up and shared an idea that gave everyone goosebumps. It was a project idea that
case study: release your dragon spirit Read More
I just wrote a facebook note that got a school two new perfect (and much needed) teachers in less than two weeks. And it reminded me about some important marketing principles. A couple of months ago, I got to reconnect over drinks with two old school mates Rachael and Netta (pictured right). We went to
six marketing lessons from a recent facebook note Read More
I just came across a very cool business network called IAMPTE that’s coming from a very different point of view in business – ‘it’s okay to be a part time entrepreneur!‘ As I learned about it from Calgary based founder Kim Page Gluckie (pictured right), it struck me the immense pressure most entrepreneurs feel to
part time entrepreneurs rejoice! Read More
A nine minute video. I met Jeff Golfman almost 15 years ago in California. We lost touch for a while but then got back in touch recently. He spoke about how he’d been raw vegan for so many years and I could feel his passion around it. He was looking to shift careeers but couldn’t
the cool vegetarian blog Read More
So, a lot of people write ads that get them no response. Which is a drag. Here’s one that I really like (and can promise it’s getting a good response). It’s for a workshop my colleague Callan Rush is running. It was featured in the Body, Soul & Spirit magazine recently. It’s an holistic health
analysis of a very fine ad Read More
I’ve just woken up in Kelowna at the International Hostel (that’s me in my room to the right). It’s pretty great. And the other hostelers here have my gratitude for ending their Beer Pong competition at 11pm. I’m here because I’m leading my Marketing 101 for Holistic Practitioners workshop and last night was the first
I’d love to get your honest feedback on some work I just did for a client. Some backstory . . . So, I’m on the board of a super cool organization in Edmonton called Live Local. It’s all about helping make it easier for Edmontonians to get what they need locally – rather than having
edmonton’s good food box gets a makeover (your input welcome) Read More
This is the coolest thing. My colleague from Toronto Gisela McKay who runs www.naturalhealthcare.ca sent me the coolest thing today and invited me to share it with you. It’s the coolest tool for creating your 2011 marketing calendar. It’s mostly designed for holistic practitioners – but I think you’ll find it useful (or at least
your marketing calendar Read More