the journey

I’ve just woken up in Kelowna at the International Hostel (that’s me in my room to the right). It’s pretty great. And the other hostelers here have my gratitude for ending their Beer Pong competition at 11pm.

I’m here because I’m leading my Marketing 101 for Holistic Practitioners workshop and last night was the first part of it.

I asked one of the participants to hold my iphone so we could record something I’ve been wanting to record and share with you all for a couple of years.

It’s all about something I call ‘The Journey’ that you’re taking your clients on.

This piece is something I’ve learned from so many people: Jay Abraham, Bill Baren, Mark Silver and Robert Middleton. It’s become such a core part of my philosophy and perspective on marketing.

Here’s a photo of what I was drawing since it’s kind of hard to see in the video.



What do you think?

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