Don’t market yourself, market your message. This is the theme I want to explore in what promises to an epic post. I’ve been wanting to write this post for at least half a year and have been slowly collecting ideas and inspirations for it. At this point, I need to put out what I’ve got […]
Don’t Market Yourself, Market Your Message Read More
Schuyler Kaye (pictured here) was a participant of my January, 2013 Niching for Hippies course. During and after the course, I heard him speak about his work in helping people uncover their story and using that in marketing. Then I heard he was leading a course on it so I thought I’d help him spread
Attracting More Customers with Your Story Read More
One of my colleagues, the excellent Rene Michalak of Red Deer, Alberta, was creating a project called the MEGGA Watt project. From that name you, like I, might assume it was some alternative energy project. He was putting tonnes of stuff out about it on social media but I never really ‘got it’. I liked
Mini Case Study: The Food Garage Read More
There’s an incredible power in being a ‘hub’ in your community. When people get that you’re genuinely committed to the well being of your community, they will trust you more. While everyone is running around trying to get status, you are gaining stature in the community. Paris Hilton has status. Oprah has stature. And, one
Seven Community Building Lessons in Becoming a Hub Read More
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven
three foundations of a thriving business Read More
by Howie Jacobson “Most of my clients are liars and cheats,” Allen (not his real name) said. I sighed. It was going to be a difficult consultation. I was helping Allen improve his marketing. He wanted to know the best wording for AdWords ads that would attract prospects to his website and away from his
guest post: ‘spiritual marketing’ by howie jacobson Read More
Words of introduction in which I explain of the incredible length of this post which should probably be an ebook “Be kind, for everyone you meet is fighting a hard battle” – Plato I want to talk about empathy in marketing. It might just be the most important part of it. This is one of
Island A: The Painful Symptom Read More
I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and
stop trying to change minds Read More
The other day, I wrote a blog post about the four key elements you need to create your platform. Today, I want to zone in on the last of the four – the deeper why and bigger cause of your business. It’s a simple question: ‘why do you do what you do?’ But it’s one
A little while ago, Charlotte Lammerhirt (pictured here) attended my daylong workshop for holistic practitioners in Calgary. Except she’s a mortgage broker. And yet, somehow she’s take the strategies and resources and done and amazing job at applying them. I thought I’d share her story as it not only gives a good idea of what
success story: calgary’s mortgage navigator Read More