Everyone has a shell. Some protective mechanisms to keep them out of pain. And, when you begin a conversation around new and better possibilities for people, it brings them face-to-face with their current reality. It brings them face-to-face with the quality of life that they are currently settling for. Most people know that more is […]
5 Ways People Avoid Dealing with Pain (and what to do about it) Read More
An amazing community centered yoga center in Seattle that decided to buck the system and do it all differently. [vsw id=”iJfnA-iJwMI” source=”youtube” width=”425″ height=”344″ autoplay=”no”]
Samarya Center: Unfold Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: Tad, where does Pay What You Can seem to work best?
Where is Pay What You Can Most Useful? Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: We’ll talk later about what you’re making now and how you
The Benefits of Pay What You Can Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man.Pay What You Want” in 2011. This material will be compiled into a book called “ Tad: It’s funny. I think it’s actually used a lot more than
Where is Pay What You Can Done? Read More
I was just at the downtown Edmonton Farmer’s Market. As I was walking past someone I overheard them say, “I’m the kind of person who walks all the way through the farmer’s market and then buy on the walk back.” It occurred to me that I’d just done the same thing. And it is a
I walk the whole way and buy on the way back Read More
I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really
Marketing for Psycho-Therapists Read More
Safety is important in marketing. People need to feel safe to approach you. To take that first step. But if ALL they take is that first step then all your efforts are worthless. It can be easy to work at building a big ‘crowd of spectators’. But that’s different than building a ‘community of raving
When is safe too safe? Read More
This is my friend Jimbo. He’s a street performer. Street performing can teach you a lot about magic. You seem them every summer. Juggling, riding unicycles, balancing on things, setting things on fire or doing magic. And people often say, ‘What amazing tricks!’ But they miss the point. The real trick is not that they
Being a Generosity Based Business Read More
Ignore the drunk young fellow photobombing this picture. Notice what I’m wearing. It’s a kilt made by www.Utilikilts.com It’s a plain black, canvass kilt. It gets lots of comments. In a way the kilt is the pass on material. It generates the conversation and their website is easy enough to remember and every time someone
Word of Mouth in Action: Utilikilts.com Read More