Notice what I’m wearing.
It’s a kilt made by www.Utilikilts.com
It’s a plain black, canvass kilt. It gets lots of comments. In a way the kilt is the pass on material. It generates the conversation and their website is easy enough to remember and every time someone asks me about it I tell them to go to the website.
It’s a conversation piece.
But when I first got it, in the back pocket were a bunch of Utilikilt business cards.
I gave them all out.
Here’s what they could have done to make it even better: they could have mailed me 20 new cards every year with a letter updating me on what’s happening with them. I would have handed them out. And, if those cards had a special offer on them (e.g. free tshirt, wrist band, fake tattoo) – and what if they’d asked me to write my name on the cards (or they’d already put a tracking number on it with a message saying, “If someone calls in from one of the cards you hand out and they buy something then we will give 3% of the profit on that purchase to the charity of your choice.”
If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.