pink spoons

the cool vegetarian blog

A nine minute video. I met Jeff Golfman almost 15 years ago in California. We lost touch for a while but then got back in touch recently. He spoke about how he’d been raw vegan for so many years and I could feel his passion around it. He was looking to shift careeers but couldn’t

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welcome video vs. welcome video

As you may know, I’m a huge fan of people having welcome videos for their websites. So, I just got a new welcome video done for my website by my photographer pal Donna Santos. You can see it here. [vsw id=”jEt9hW8YwHI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] It’s replacing the old one (you can watch it below).

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New Moon Soiree

A client of mine from Toronto, Dee Dussault (pictured to the left), has figured out a great way to become a hub in the holistic scene. Throw a party. Once a month, on the Friday nearest the new moon, she hosts her New Moon Parties. She describes it this way . . . Every month

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generous gifts vs. free samples

Another brilliant piece from Seth Godin about the notion of being a Generosity Based Business and the importance of Pink Spoons. Free isn’t always generous. Free can be a legitimate marketing strategy, an ultimately selfish way to increase sales. Once you spread your ideas (and free is the best way to do that), there are

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Parties as Marketing

So, I think parties are one of the best marketing tools ever. I’ve been talking about it more and more – and here’s some proof! This is an excerpt from an interview I did with Joel Monk (JM) and Laurens van Aarle (LV) of Coaches Rising in Amsterdam. I think you’ll dig it. JM:            So

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