Protected: How to Sell Out Your Seminars
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pink spoons
Greening the Desert
I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it
Darth Vader tells you where to go . . .
Key Lessons from this video: Make your ads funny enough that people want to share them. Make your ads remarkable. Make them so cool that I want to share them with all of my friends because it will make me look good to them. Imagine how many people looking for a GPS system for their
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Upselling – A Funny Story
Key lessons to take from this story – we often don’t get curious about what people are really after when they buy something from us. We just sell them what they came for instead of slowing down the convo to explore why they want it. At it’s crassest – upselling is ‘would you like fries
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Are Newsletters Worth the Time & Effort?
A question I get a lot at workshops is: “should I have a newsletter? I just delete most of the ones I get. Are they worth the effort?” My colleague Linda Claire Puig (who’s running a ”) shares her perspective as to why they are . . . Measuring Newsletter ROI (Return on Investment) The
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Marketing for Psycho-Therapists
I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really
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When is safe too safe?
Safety is important in marketing. People need to feel safe to approach you. To take that first step. But if ALL they take is that first step then all your efforts are worthless. It can be easy to work at building a big ‘crowd of spectators’. But that’s different than building a ‘community of raving
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Being a Generosity Based Business
This is my friend Jimbo. He’s a street performer. Street performing can teach you a lot about magic. You seem them every summer. Juggling, riding unicycles, balancing on things, setting things on fire or doing magic. And people often say, ‘What amazing tricks!’ But they miss the point. The real trick is not that they
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Word of Mouth in Action: Utilikilts.com
Ignore the drunk young fellow photobombing this picture. Notice what I’m wearing. It’s a kilt made by www.Utilikilts.com It’s a plain black, canvass kilt. It gets lots of comments. In a way the kilt is the pass on material. It generates the conversation and their website is easy enough to remember and every time someone
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Word of Mouth in Action: For Artists & Painters
I’ve never tried this one but I bet it would work great. Have you ever been at someone’s house and seen a painting or piece of art that really floored you? My friend Jordanna Rachinsky’s paintings blow me away. You probably have your own favourite local artist. Or a piece of art you saw that
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