pink spoons

your signature talk

I was chatting with my colleague Jonathan Bender about his upcoming coaching program about helping people deliver a ‘signature talk’. It’s a term I suggest you’ll be hearing a lot more of in the coming months. But it’s a bit of jargon so I asked Jonathan to explain what it is and why it matters. […]

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obama’s ad makes his case

President Obama recently released an ad (you can watch it at the bottom) I thought was worth commenting on – all politics aside. First of all, it reminds me how far the world has come that now video marketing and social media has become so ubiquitous in both politics and business. Here’s where I think

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fast marketing vs. slow marketing

Three months ago, I wrote a blog post called Slow Marketing. It was all about how it’s okay (even important) to slow down our marketing. This is a wonderful philosophy but what if you need money yesterday? What if you’re so broke and you can’t afford rent? All of a sudden, the slow approach while

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sacred economics

Charles Eisenstein has written one of the most beautiful and honest books on economics that I’ve ever come across. I’ve rarely heard a take on money and economics that I resonate with more strongly. It’s so deeply in line with my pay what you can philosophy. I first came across him on a video he

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stop trying to change minds

I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and

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case study: grocery shopping tour

Victoria Laine does a simple thing that most entrepreneurs could do but never think of. She hosts tours. Now, she does tours of grocery stores. But maybe you could host a tour of strawbale homes. Maybe you could host a tour of gluten free options in your neighbourhood. A medicinal plant walk. A pub crawl

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