There are really two goals of WOM marketing. One is to get prospects and their friends talking about you. The second is to get current clients referring business to you. In the long term, both are probably important. The following tactics offer a mix of both – some geared more towards raising the buzz – […]
21 Powerful Word of Mouth Intensifiers Read More
People love to spread the word about things they love (and hate). It’s like a gift of ‘information’ they get to give people. They get to be a ‘hook up’ of good things. They get help someone. It’s important to create excuses for people to talk about what YOU do and mechanisms that facilitate that
14 Ways to Make It Easy for People to Spread the Word About You Read More
There’s something that’s often overlooked in marketing that my pal Mark Silver brought to my attention in a conversation we had a while back. He also wrote about it on his blog here. This is something that is very much at the heart of the notion I’ve been working with a lot lately on ‘becoming
Craft Fair Booths, Animals and Potential Clients Read More