Anyone who’s done any internet dating knows that you can’t trust pictures. Just like most of us know that you can’t trust marketing. People are suspicious. They assume you are putting your product and services best features forward. Here’s a great, and funny, example of how this can happen. Lesson: Tell the truth. Be upfront […]
Do not Trust Profile Pictures! Read More
My Uncle Drew introduced me to Ricardo Semler over ten years ago. He was a labour relations executive with Labatt’s and other companies and I remember his amazement and enthusiasm about this man who was turning corporate culture on its head. Instead of hiding the financials from his employees – he would open the books
The Caring Capitalist Read More
Post Secret began as a blog inviting people to send in their secrets – anonymously – to get them off their chest. Lessons of this: invite your community to share with you – and let them create the content. There’s a term in marketing known as crowdsourcing. Isn’t this incredible – the blog has turned
Post Secrets – Becoming a Hub for the Unspeakable Read More
An inspiring shoe company that gives away a pair of shoes to those who really need them for every pair your buy . . . [vsw id=”Kt3BQQ6dQaQ” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also
An amazing community centered yoga center in Seattle that decided to buck the system and do it all differently. [vsw id=”iJfnA-iJwMI” source=”youtube” width=”425″ height=”344″ autoplay=”no”]
Samarya Center: Unfold Read More
There’s a lot of ‘good washing’ out there. Major corporations putting a little money and a lot of hype into good works in the community. And perhaps Dove’s Campaign for Real Beauty is an example of that. What do you think? Regardless of whether it is or not – the ad itself is brilliant in
Dove’s Real Beauty Campaign Read More
Key Lessons from this Ad: This commercial is so rich in watchable content that everyone in the local scene is going to spread it far and wide. What if you made your marketing so useful that people in your scene used it to further their own causes? [vsw id=”CRfjMOjrfnI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If
Hellmanns Commercial: Shop Local Read More
Whether it’s a product or a service – people are very curious about and reassured by stories. Your story is often at the heart of your credibility. They want to know what makes you so good at or so passionate about what you do. Stories humanize things. Stories connect people. No one wants to hear
Ten Story Revealing Questions Read More
(this began as 24 questions and ‘sentence stems’ but has slowly expanded over time) The heart of marketing is this: “You have ______ problem, and want _______ result.” Does that make sense? You’re basically asking them to trust you. You’re asking them to follow your lead, to trust in your product or service, to trust
64 Point of View Revealing Questions Read More
“The solution to globalization is not to throw rocks at big businesses like Wal-Mart but to build the alternative,” says Shuman, author of Going Local: Creating Self-Reliant Communities in a Global Age. The “alternative” that Shuman is talking about includes not just businesses that are planted on Main Street but entire economies that are locally
The Conscious Economy Read More