Post Secret began as a blog inviting people to send in their secrets – anonymously – to get them off their chest. Lessons of this: invite your community to share with you – and let them create the content. There’s a term in marketing known as crowdsourcing. Isn’t this incredible – the blog has turned into videos like the one below and coffee table books. And it just keeps growing as people send in their secrets. This is a beautiful thing. You’ll be hooked.
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