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authenticity

The Backwards Dentist from Australia

“For many years I felt inadequate because I found business very difficult. I thought that everyone else found it easy. Business is hard, and people often find that their work is stressful, unfulfilling emotionally and doesn’t return the financial rewards they feel they deserve for their efforts. Once I realized that, I didn’t feel so […]

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The Benefits of Pay What You Can

The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man.  This material will be compiled into a book called “Pay What You Want” in 2011. Robert: We’ll talk later about what you’re making now and how you

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Marketing for Psycho-Therapists

I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really

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The Word of Mouth Marketing Manifesto

written by Andy Sernovitz: 1.    Happy Customers are your best advertising. Make people happy. 2.    Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. 3.    Ethics and good service come first. 4.    UR the UE; You are the user experience(not what your ads say

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The Six Sins of Greenwashing

Do you know that your competitors aren’t as green as they SAY they are? Are they misleading the public? Sure they are. A lot of big companies are. Arm yourself with this information on the 6 major types of greenwashing. To get it – just click on the link below. http://www.terrachoice.com/files/6_sins.pdf   If you’d like

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