We are in dark times these days, children of a toxic economy that is slowly but surely removing all of the conditions which allow life to thrive. But today is the Solstice and that means that we are halfway out of the dark and, as the days grow longer, it can be helpful to have some […]
So, once you’re on social media, how do you use it as a farmer? Besides posting sweet, sweet selfies of yourself and your animals I mean. The first thing to know is this, if the only thing you do on social media is try to sell people and flog your wares, people will tune you out
Farmers Market Marketing Series #5: The Three C’s of Social Media Read More
Just a brief courtesy reminder that my 30 Day Cashflow Challenge – The Meantime has launched as of today. But we’re accepting new participants until next Monday night if you’re willing to catch up. Seven Reasons to Sign Up Today: REASON #1: It’s Super Affordable. This program is only $300 and I can promise you
Seven Reasons to Sign Up for the Meantime Today Read More
I am thrilled to announce the winners of the 2015 So You Think You Can Niche contest! Backstory: for four weeks between July and August I invited people to submit their niche summed up into 140 characters (that’s the length of a tweet!), and then that they rate at least five other people’s niches from 1-10 and offer
Winners of the 2015 SYTYCN Contest! Read More
Here’s an idea I’ve had for about two years and finally got around to/found a place for in my upcoming 30 day cashflow challenge for hippies – The Meantime. It’s the idea of an ‘Are You Sure?’ page. Here’s the idea: putting a page in between them click ‘buy’ and allowing them to buy. And having
Introducing the “Are You Sure?” Page Read More
Guest post by Corrina Gordon-Barnes, www.youinspireme.co.uk Do you love every client you have? I teach self-employed men and women how to get clients. Yet often, I hear (in hushed tones) that they want to un-get some of their clients. The clients who turn up late, and who quibble about price; the clients who stay stuck in
When you don’t like your client Read More
How to Grow Your Business Through Meaningful One-on-One Conversations Guest post by Julie Wolk. Networking gets a bad rap. Especially if you’re not naturally inclined toward floating around events chatting with everyone, even the thought of a networking event might exhaust you or make you cringe. But here’s the thing… Our lives and our businesses
The Ecology of Networking and Referrals Read More
Guest Post by Jim Bowes. Natural media is used to produce outdoor advertising campaigns that have a lower impact on our planet while having a higher impact on your audience. Traditional outdoor advertising not only has a huge negative impact on our environment but it also can be expensive. Natural media has been used in
I love Uber. And I hate Uber. And I wish my local cab companies would do more to win me back. If you’re not familiar with it, Uber is the $50 Billion company that allows people to become, in essence, cab drivers without having to buy an expensive cab license or renting a cab from
How Local Cab Companies Could Win Me Back From Uber Read More
Graciousness isn’t always noticed in marketing but its absence is usually keenly felt. The notion of permission marketing was coined, so far as I know, in Seth Godin’s blog post Permission Marketing. His notion was that we need people’s permission to market to them. Without permission, our marketing is spam. Susan Hyatt wrote of this
Graciousness, Permission and Hijacking in Marketing Read More