Guest Post by Marcia Yudkin You want to run an honest business, right? It’s easy to lose your moral compass when you hear prominent marketers talk up shady marketing tactics and see them hail the results they get through fakery, verbal sleight-of-hand, or outright lying. So here’s a handy list of marketing moves to rule out […]
Honesty Matters: 12 Marketing Tactics to Avoid At All Costs Read More
Guest Post by Leah Lamb Crowdfunding is one of the more powerful initiations and rites of passage into actualizing your vision. And while it is exciting and inspiring to hear of so many people’s successes, it is equally powerful to learn from their mistakes. Below I have outlined 12 big mistakes it is oh so
12 Big Mistakes Crowdfunders Make (And 11 Tips You Need to Succeed) Read More
On September 28th my new Marketing for Hippies 101 program begins. This program serves two purposes: An introduction into my work. If you’ve never attended one of my Marketing for Hippies 101 workshops then this program is a fine chance to learn the basics because you get the video version of that workshop when you
Greetings friends, I recently recorded a 71 minute interview with Australia’s Natalie Kent of sacredbusiness.com.au and I thought you might like to check it out. The focus on the interview was on Point of View Marketing. As you know, I’ve written a book on the topic but this is one of the only interviews I’ve given that
Is This My Best Interview Ever? You Decide. Read More
Guest Post by Julie Wolk. Imagine a tree without roots. Doesn’t really work so well, huh. Your business also needs roots. It needs deep, strong roots too, so that it can hold up when the winds of change blow and the doldrums of summer seem to slow things down. The problem is that it takes focus
4 Basic Reasons Your Business Isn’t Working Very Well Read More
I am thrilled to announce the winners of the 2016 So You Think You Can Niche contest! Backstory: throughout the month of May I invited people to submit their niche summed up into 140 characters (that’s the length of a tweet!), and then to rate at least five other people’s niches from 1-10 and offer feedback to one
Winners of the 2016 SYTYCN Contest! Read More
August 24th-31st, 2018 Win Free Coaching + A Space in My New Niching Spiral Homestudy Course or a Copy of The Niching Nest eBook for The Effort of a Tweet *** *Contest now closed* Niche Memes open for comments HERE until September 7th. Contest results coming September 14th. *** Do you have a clear
LAST EVER So You Think You Can Niche Contest Read More
Guest Post by Julie Wolk All business is iterative. In fact, so is all of life. This means we need to learn to let go of perfection in favor of motion. We have this crazy idea that we live in a linear world where everything has a clear beginning and end point. But in truth, we
5 Reasons to Beta Test Your New Program – Using Nature as Your Guide Read More
I am struck by how many things I learned from the good Dominic Canterbury. He and I co-led a marketing workshop in Seattle many years ago – maybe 2007 or 2008. The notions of niching, hubs, and paths came from him. As do the three notions in this blog post: Relevance, Credibility and Value. Your business
Relevance, Credibility & Value Read More
“Come and learn the possibilities (and the limitations) of holistic nutrition.” These remain one of my favourite sentences ever penned in marketing. I remember reading it, on a poster for a workshop on holistic nutrition at an organic grocery store in town, and being struck at how much more credible and trustworthy the workshop it
Admit Your Limitations Read More