Are natural products in danger in Canada? They are, according to an email I recently received: The so-called Canada Consumer Product Safety Act will be considered by Senators for two sessions starting Wednesday Nov 24th Bill C-36 and its precursors, dating back to 2004, have obviously been lobbied for by the pharmaceutical industry. Shawn Buckley, […]
Proposed Law Threatens Natural Health Products in Canada Read More
I just had a little chat on facebook with a client about the difficulties of niching and finding ones target markets. I thought the rest of you might find it useful. CLIENT: i need to have a serious think about my specialization.. i haev no friggin idea. TAD: re: specialization. think of it like this
Reflections on Niching Read More
Thursday Night: I am in love with Winnipeg. My old friend Jeff Golfman picked me up at the airport today (arriving from Tour Stop #1 in Calgary yesterday. And he drove me straight to Woolsley. Woolsley is the cool, hippy neighbourhood in town. It’s full of old quaint houses and big old trees that are
Tour Stop #2: Winnipeg (Day One) Read More
[vsw id=”k7X7sZzSXYs” source=”youtube” width=”425″ height=”344″ autoplay=”no”] http://www.tanyadavis.ca/ If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.
‘How to be Alone’ – Tanya Davis Read More
Anyone who’s done any internet dating knows that you can’t trust pictures. Just like most of us know that you can’t trust marketing. People are suspicious. They assume you are putting your product and services best features forward. Here’s a great, and funny, example of how this can happen. Lesson: Tell the truth. Be upfront
Do not Trust Profile Pictures! Read More
People love to spread the word about things they love (and hate). It’s like a gift of ‘information’ they get to give people. They get to be a ‘hook up’ of good things. They get help someone. It’s important to create excuses for people to talk about what YOU do and mechanisms that facilitate that
14 Ways to Make It Easy for People to Spread the Word About You Read More
Not convinced about Word of Mouth? Here are some more things to consider . . . Andy Sernovitz, in his book Word of Mouth Marketing puts it this way . . . “Good marketing is easy. One of the most important things I’ve learned is that word of mouth marketing can be so easy and
The Customer Values Question: What things are most important to your prospects when buying what you sell? IMPORTANT POINT #1: This isn’t what is most important to people in buying from YOU. It’s what is most important to them when buying the generic product or service you sell. This is about their experience of buying
Without this your offer is probably lame Read More
I want to tell you why I will likely not be helping anyone redo their bios anytime soon. (If you are an independent professional such as a coach, consultant, solopreneur, aspiring and thriving author, speaker or infopreneur – pay attention – Even if you aren’t this could me more relevant than you might think) It’s
Is Your Bio Doing You and Your Business Justice? Read More