My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you choose to call yourself will have a direct impact on how memorable it is or isn’t and how easy it is to […]
what to call yourself Read More
President Obama recently released an ad (you can watch it at the bottom) I thought was worth commenting on – all politics aside. First of all, it reminds me how far the world has come that now video marketing and social media has become so ubiquitous in both politics and business. Here’s where I think
obama’s ad makes his case Read More
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
your platform in a single page Read More
Bryan Welsh is likely not someone you’ve heard of. But if you’ve ever read Mother Earth News, Utne, Natural Home & Garden, The Herb Companion, Grit or The Farm Collector – then you’ve read one of the magazines his company Ogden Publications owns. And, last night, I had the pleasure of seeing him speak at
three marketing lessons from the man behind mother earth news Read More
I met Mark Volmer, of Hidden Gem Healing in 2011 at some point. And I had the experience of instantly liking and trusting him. There’s something about people who are so comfortable in their own skin (not posturing or collapsing) that it has us all relax. He ended up coming to one of my weekend
case study: hidden gems Read More
Hey there, I haven’t posted a blog in a while because I’ve been traveling and I won’t be able to post much for the next month so I thought I’d give you something extra special. It’s the entire video from my evening, introductory, ‘Marketing for Hippies’ workshop that I led in Chertsey, England which hosted
fifteen minutes of free video from my workshop in England Read More
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven
three foundations of a thriving business Read More
Words of introduction in which I explain of the incredible length of this post which should probably be an ebook “Be kind, for everyone you meet is fighting a hard battle” – Plato I want to talk about empathy in marketing. It might just be the most important part of it. This is one of
Island A: The Painful Symptom Read More
A lot of us have fears we never speak about. Fears we imagine no one else has. Fears no one else could understand. And I think it’s important to know what these are for your client. I’ve been writing a lot about the journey and the key elements of your platform lately. Here’s a recap
Island Z: The Unspoken Fears Read More
I want you to think of your favourite cafe or restaurant in town. You know the one. You take all your friends there. They know you by first name. There is so much affection in you for it. It’s a place that resonates for you. You feel like you fit. I bet the first time
resonance in marketing Read More