This blog is about the importance of seeing further. About the things we know are possible for our clients that they might only have inklings of for themselves. If you’ve followed my work at all you know all about my metaphor of the journey from island A to island B. You can watch a video […]
island c: the unimagined possibility Read More
I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and
stop trying to change minds Read More
It’s easy to feel alone in the world. But it’s not pleasant. And, the way we market our businesses can actually help heal that. In his book Start With Why, which you should really go and buy from a locally owned bookstore, Simon Sinek shares a familar old story, “Consider the story of two stonemasons,
The other day, I wrote a blog post about the four key elements you need to create your platform. Today, I want to zone in on the last of the four – the deeper why and bigger cause of your business. It’s a simple question: ‘why do you do what you do?’ But it’s one
If you want to succeed in your business – you need to become ‘known’ for something. How do businesses ultimately succeed? By word of mouth. People telling people because they want it to thrive. Because they love it. Because they know it will be useful to a friend. In short, the business is known for
your platform: six things you can be known for (and one other) Read More