It’s a vital issue because what you choose to call yourself will have a direct impact on how memorable it is or isn’t and how easy it is to tell their friends about you. If word of mouth is the primary engine of marketing (and it is) then what you call yourself and how easy it is for others to remember and share matters profoundly.
If you do something with a funny name (e.g. permaculture, theta healing, appreciative inquiry, non violent communication, ‘the work’ etc.) you’ve no doubt noticed the glazed look people get on their faces when you try to tell them what you do. And you might also just not dig the generic title people in your industry use (even though it is clear). Perhaps you’ve been calling yourself a life coach, counsellor, dance teacher etc. but none of that really feels right or exciting.
So, what do you do?
You read this wonderful piece by my friend Corrina Gordon-Barnes.
To read her article click here.