A new Toronto friend of mine, Rebecca Tracey (pictured to the right), is starting her business as an holistic nutritionist. And she sent me a text the other night asking my opinion about doing pay what you can sessions. And since this is an idea a lot of people seem to be having – I […]
Pay What You Can Nutritional Consulting Read More
A client of mine from Toronto, Dee Dussault (pictured to the left), has figured out a great way to become a hub in the holistic scene. Throw a party. Once a month, on the Friday nearest the new moon, she hosts her New Moon Parties. She describes it this way . . . Every month
Years ago – I did a survey of my clients and invited them to share their Holistic Practitioner Horror Stories. I got quite a few – and there were four patterns that showed up. Trait #1 – Arrogance Symptoms: The practitioner acts as if they have found “the answer to all things”. They treat clients
Four of the Most Client Repelling Traits A Practitioner Can Have Read More
I want to talk about shame and marketing. I’ve got a cough. I’ve had it for about four years. It comes and goes – but mostly it comes. The truth is that I’m sick of it. I’ve seen a naturopath, an herbalist and am working out whatever emotional causes there might be. And when you
‘Shame on You’ Marketing Read More
What. A. Day. My day started off with a massage. I’ve decided this is a great way to start ones day. After that, I grabbed lunch with my friend Amber at the legendary Mondragon Cafe. Says there website . . . Mondragon is a political bookstore and vegan restaurant located in Winnipeg’s historic exchange district.
Tour Stop #2: Winnipeg (Day Two) Read More
Regarding your business headshot, here are three possible scenarios: SCENARIO #1: No Photo. This is terrible. Reading a bio without a photo feels hollow. They get no sense of you as a ‘person’. You will seem abstract. SCENARIO #2: A Bad Photo. This might even be worse. I can’t tell you how many ads I’ve
Three Headshot Photo Scenarios Read More
Let me give you some before and after examples of good and bad photos with explanations from my pal and genius photographer in Toronto, Donna Santos. To the right is an example of a great photo. It’s of my friend Ingrid Crynz. This is how good you want your photo to be. To the left
Examples of Great Headshot Photos Read More
So many holistic practitioners struggle with their marketing. And, to make it worse, they spend small fortunes of time and money on marketing that doesn’t work. And they feel like they’re flushing money down to the toilet. Initially, I had seven – but since then I’ve added three more. Before we get into what you
The Top Ten Foundational Things Every Holistic Practitioner Needs Read More
One of the things I learned most from Thomas Leonard was the idea of endorsing your own worst weakness. It’s a bit of what he’d call ‘tricky wisdom’. Can you take the thing that you’re most embarrassed and ashamed of in your business (and maybe life) and turn it into a strength, an assett and
The Top 10 Ways To Endorse Your Worst Weakness Read More
So, Jesse Koren and Sharla Jacobs (pictured here) are a bit brilliant. This amazing husband and wife team run Rejuvenate Training and help holistic practitioners to build a practice where they make $10,000/month working only three days per week. When I first met them I learned a bit about their notion of ‘heart selling’ vs.
3 Essential Questions to Ask Before Sharing What You Do Read More