Lisa Mitchell (pictured here) has created something beautiful that was born out of empathy. It’s an amazing example of how our deepest wound can be our truest niche. It’s also an incredibly practical case study in becoming a hub for a community. Furrthermore, it’s got a really wonderful and unique welcome video on the homepage. […]
case study: the therapy vault Read More
Imagine a holistic health clinic where you didn’t have to pay. Last August, I was emailed a link to a video about just such a clinic in Oakland, California. Since people know I do most of my workshops on a Pay What You Can basis – they tend to send me lots of stories and
oakland’s pay what you want holistic clinic Read More
In my email recently, I got a newsletter from Maggie Ostara who’s work I’ve just started following. And I think she really nails this whole conversation about niche and the ways that entrepreneurs seem to just fall into ‘the way it’s always been done’. Below is her article . . . I have a
Are you Marketing in a Box? Read More
In this 16 minute video, Patch Adams shares his provocative views on the business of health care. [vsw id=”CdCrPBqQALc” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook
patch adams on community Read More
Last year at some point, I came across a lady named Kris Ward who runs a business called Abundant Yogi. Maybe I felt an affinity because my own business name is one of apparent contradictions too. “Marketing and hippies?? What?” I’ve been following her stuff for a bit and thought it might be nice to
abundant yogi – not an oxymoron. an option Read More
I recently had the pleasure of meeting Calgary’s very own Leigh Clark. I got word of a new community calendar called Karma Community where holistic types could list their practice and their events for free (or pay a little bit for a snazzier listing). I got excited because I’m very excited about anything ‘hub’ related.
karma community – an online holistic calendar listing in calgary Read More
Last fall, I did my first ever workshop in Winnipeg, Manitoba. You can read about it here: day one, day two, day three. And I sort of fell in love with the town – particularly the hippie neighbourhood of Wolsley. One of the people who made my visit possible at all was a wonderful woman,
I’ve just woken up in Kelowna at the International Hostel (that’s me in my room to the right). It’s pretty great. And the other hostelers here have my gratitude for ending their Beer Pong competition at 11pm. I’m here because I’m leading my Marketing 101 for Holistic Practitioners workshop and last night was the first
This is the coolest thing. My colleague from Toronto Gisela McKay who runs www.naturalhealthcare.ca sent me the coolest thing today and invited me to share it with you. It’s the coolest tool for creating your 2011 marketing calendar. It’s mostly designed for holistic practitioners – but I think you’ll find it useful (or at least
your marketing calendar Read More
Another no holds barred article from Richard Harshaw of MYM Marketing. If you have lofty dreams of helping people to handle their problems before they become big – you might want to read this. If you’re an holistic practitioner wanting to get people to come in to improve their already great health . . .
Selling Preventative Maintenance? Good Luck Read More