Goodwashing & Greenwashing

The Century of the Self

The following text is taken from the incredible site TopDocumentaryFilms where you can find many excellent documentaries you may have missed. I encourage your perusal of this site. * This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy. Sigmund […]

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Funny Video: Just Add Natural

Natural doesn’t always mean natural. This mockumentary by Only Organic gives you a little heads up on what and what isn’t organic. Brilliant take on the rampant greenwashing of our food and lack of ethics used in food marketing.  You can find other funny things on my blog here.    [vsw id=”AftZshnP8fs#t=230″ source=”youtube” width=”425″ height=”344″

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Guest Post: Eco-Friendly Advertising: Good for Business, Good for the Planet

by Darren Leach In the nature of the beast, the advertising industry is about as trendy as high school. With larger corporations leading the way, executing these “hip” marketing campaigns leads to infectious awareness, leaving everyone talking. As the popular proverb goes, actions speak louder than words. Same goes the world of advertising as of

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greenwashing

Greenwashing is where companies try to make normal things seem green (vs. making green things seem normal). It’s where they spend more on ‘seeming’ green, than BEING green. This video says it all. [vsw id=”YLIbIdgrIaE” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to

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is it local?

[vsw id=”l2LBICPEK6w” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.

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greenwashing and the alberta tarsands

Greenwashing. It’s when a company makes a big deal about being green and being committed to sustainability but in reality doesn’t do much. It’s like goodwashing – where people laud the fact that they give so many crutches out to the crippled – ignoring the fact that their factories and mines are what cripple them.

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The Six Sins of Greenwashing Video

[vsw id=”Fnh1Y06DGCs” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.

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