Darth Vader tells you where to go . . .

Key Lessons from this video: Make your ads funny enough that people want to share them. Make your ads remarkable. Make them so cool that I want to share them with all of my friends because it will make me look good to them. Imagine how many people looking for a GPS system for their car wouldn’t have even known about this fun option without this video being watched over 2 million times.

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