Finding our niche is harder than it seems. I’ve been having thoughts about why – but I’ll share those down the road. Today I want to share something special with you. The other day a friend of mine sent me a link to a short film called The Butterfly Circus (you can watch it below) […]
the butterfly circus Read More
Honest question: are you struggling with your niche? Most entrepreneurs are (and 90% of them don’t realize it).And even the ones who realize it often end up being so deeply frustrated by it for years and years. And they’re all based around this provocative thought. Your deepest wound is your truest niche. Read that
your deepest wound is your truest niche Read More
This is a super funny example of being really clear on your ideal client and not settling for anything else. * 1998 Subaru Impreza Wagon OK, let me start off by saying this Impreza is only available for purchase by the manliest of men (or women). My friend, if it was possible for a vehicle
the best kijiji ad ever? Read More
I just came across a very cool business network called IAMPTE that’s coming from a very different point of view in business – ‘it’s okay to be a part time entrepreneur!‘ As I learned about it from Calgary based founder Kim Page Gluckie (pictured right), it struck me the immense pressure most entrepreneurs feel to
part time entrepreneurs rejoice! Read More
12:51pm: I’m sitting here in the Calgary airport on my way to Winnipeg where I’ll be leading a little workshop tonite for green and local businesses and a full weekend for holistic practitioners. I’m sitting here because I missed my flight due to bad weather. Oh Alberta. But WestJet reminded me of why I love
winnipeg, wounds and three lessons from my tour Read More
Knowing who you’re trying to reach matters. And yet – there are so many ways it can go wrong. Here’s one way – the ‘arbitrary niche’. * Is Yours a Niche …or a Pigeon-Hole? by Andy Andrews on November 4, 2010 from http://www.enlightenedmarketing.com If you are a regular reader of the Enlightened Marketing blog, you
Is Yours a Niche …or a Pigeon-Hole? Read More
I’m sitting here in the Minneapolis Airport on my way to New York tonite. And I get an email from my new friend and colleague Joe Noonan. He’s cc’d his friend Lauren to introduce us. He says, I don’t know if Tad is coming to NYC to give a talk or workshop, but if he
yogi beans teaching yoga to kids Read More
A nine minute video. I met Jeff Golfman almost 15 years ago in California. We lost touch for a while but then got back in touch recently. He spoke about how he’d been raw vegan for so many years and I could feel his passion around it. He was looking to shift careeers but couldn’t
the cool vegetarian blog Read More
A few months back, when I was in Toronto, I met a woman named Jane Dallin (pictured right) who sold jewelry. The more we spoke the more impressed I was with her marketing street smarts and hustle. Somehow, it came out, she’d managed to get the hosts of MTV’s shows to be wearing her stuff.
jewelry marketing genius Read More
Niching. Gah. This is the toughest nut to crack. It can feel a bit like this picture – “So. Many. Blueberries. Which do I pick?“ If we think of just picking one – we feel this sense of, “Oh no! I’m missing out on all the others! I’m limiting myself.” but if we try to
Big Circle, Little Circles Read More