I just hung out with Rob Helmer. He’s practitioner of Chinese medicine based out of Toronto. He mentioned he’d written an article about the importance of specialization. I said to him, “Rob,” I said. “Could I post this on my blog?” And here we are. Over the past thirty years, the practice of Chinese Medicine […]
Specialization: The Next Step for Chinese Medicine in the West Read More
Thursday Night: I am in love with Winnipeg. My old friend Jeff Golfman picked me up at the airport today (arriving from Tour Stop #1 in Calgary yesterday. And he drove me straight to Woolsley. Woolsley is the cool, hippy neighbourhood in town. It’s full of old quaint houses and big old trees that are
Tour Stop #2: Winnipeg (Day One) Read More
People often ask me what I do in terms of coaching. What my approach is. Well, today, I ended up doing a consultation on facebook chat with Sue Burness (pictured here). And she agreed to let me share the conversation with you. We talked a lot about target markets and niches. Enjoy. Sue Hi Tad:
Coaching Transcript: A Life Coach, Niches and Unusual Intensity Read More
I just created some cartoons using this cool new website I found. These three cartoons summarize a conversation I end up having pretty often with people about niche markets and why they matter. Enjoy! Why You Need To Think About Who You’re Trying to Reach [vsw id=”GygWjePxoJQ” source=”youtube” width=”425″ height=”344″ autoplay=”no”] ____________________________ Why Fuzzy Niches
Marketing Bears Talk About Niches Read More
Each of these components can help you attract more brand new clients and each level can help you get the most out of your existing relationships. The first component is the niche. The niche is your target market. It’s who you’re going after. This is the center of any marketing. When I talked to Dominic
The Four Keys to Getting New Clients Read More
Not convinced about Word of Mouth? Here are some more things to consider . . . Andy Sernovitz, in his book Word of Mouth Marketing puts it this way . . . “Good marketing is easy. One of the most important things I’ve learned is that word of mouth marketing can be so easy and
In this blog, we’re going to start with the most basic of all questions: Why bother? Well . . . My friend Dominic Canterbury – a word of mouth marketing specialist – came up with this list: You know your targeting sucks when: 1. Your marketing strategy consists of “just getting your name out there”
Five Solid Reasons to Think About Your Niche Read More
People often freak out when they are asked to identify a niche. Of course, the reason that most people freak out is because they assume they have to change everything about their business right now. They are terrified that they will have to change their logo, their font choice, they’ll have to dump most of
Seven Important Premises About Identifying Your Niche Read More
So, how do you know if a niche you’re thinking of is a good one? Well, your niche may be defined by what you do. You make a particular widget that has only one use and there’s only three buyers of it in the market. Your service is helping to turn breach babies naturally –
Why Demographics Aren’t Enough for Your Niche Read More
So, we know that having a clear niche or target market is essential, but, how do you know if you’ve got a good niche? It’s one of the biggest fears people have – “what if I pick the wrong niche?” And the fear is justifiable. After all, if you pick the wrong niche and spend
The Eight Qualities of a Perfect Niche Read More