There are two main ideas, outside of thoughts on social media (which are coming next in this series) that could make the biggest long term difference for you and your farm. IDEA #1: Be Googleable. If you have something you’re offering that people are searching for online, make sure that they can find you. Bottom line, have a […]
Farmers Market Marketing Series #3: Five Solid Ideas for Online Marketing Read More
by Darren Leach In the nature of the beast, the advertising industry is about as trendy as high school. With larger corporations leading the way, executing these “hip” marketing campaigns leads to infectious awareness, leaving everyone talking. As the popular proverb goes, actions speak louder than words. Same goes the world of advertising as of
Guest Post: Eco-Friendly Advertising: Good for Business, Good for the Planet Read More
The Coop grocery chain put out a great ad at bus stops that educated it’s customers (and prospective customers) that it was doing a good thing. And it did it in a funny (but poignant) way that helped people relate to why they were doing it. I think a great indirect consequence of this kind
caged hens in your bus stop Read More
If you’re a social entrepreneur, critical of the political and economic systems of the world (but also visionary about other ways we could do things) and tend to lose track of time in conversations about those things – you might want to come to Vancouver this November for the Living the New Economy event. It’s
Living the New Economy Read More
I recently went to the Social Venture Institute hosted at the Hollyhock Center. It was an amazing event. And one of the people responsible for it happening is Joel Solomon. And I also met marketing genius Aaron Vidas. Imagine my delight to see this new, beautifully done video of Aaron interviewing Joel about the notion
Joel Solomon: “The Unlikely Revolutionary” Read More
If you’re not feeling particularly successful today, these words might sooth you. In a world full of self help books and online courses exhorting us to be ‘successful’ I found this quote from this article by David Orr to be a healing balm. As Jiddu Krishnamurti put it, “It is no measure of health to
if you don’t feel very successful today Read More
If you’ve followed my work for a while, you’ll know I’m a huge fan of permaculture. I think it’s a framework that might just be one of the more important things in the world right now. What is permaculture? Permaculture is to gardening what yoga is to stretching in the morning. It’s one of the
financial permaculture Read More
A quote from The Necessary Revolution (shared with me by my colleague Julia) struck as right on theme for this theme of figuring out the deeper cause our business is about. It invites us to step back and consider the underlying cause of business itself: “…the new generation of mission-based businesses builds on some very old
the roots of all business Read More
One of my dearest friends, Joey Hundert (pictured right), is rocking it out hard with Sustainval. What is it? Says his website: Sustainival has been designed to become the world’s premiere Green Carnival & Festival, bringing in all of the coolest stuff that you can possibly imagine. The world of “Green” is pretty huge these
sustainival – the world’s premiere green carnival Read More
A new documentary looking at economics through a whole new lense. ‘Both hard hitting and inspiring, ‘The Economics of Happiness’ demonstrates that millions of people across the world are already engaged in building a better world – that small scale initiatives are happening on a large scale. The film shows that countless initiatives are united
the economics of happiness Read More