green economy

Farmers Market Marketing Series #3: Five Solid Ideas for Online Marketing

There are two main ideas, outside of thoughts on social media (which are coming next in this series) that could make the biggest long term difference for you and your farm. IDEA #1: Be Googleable. If you have something you’re offering that people are searching for online, make sure that they can find you. Bottom line, have a …

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Guest Post: Eco-Friendly Advertising: Good for Business, Good for the Planet

by Darren Leach In the nature of the beast, the advertising industry is about as trendy as high school. With larger corporations leading the way, executing these “hip” marketing campaigns leads to infectious awareness, leaving everyone talking. As the popular proverb goes, actions speak louder than words. Same goes the world of advertising as of …

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caged hens in your bus stop

The Coop grocery chain put out a great ad at bus stops that educated it’s customers (and prospective customers) that it was doing a good thing. And it did it in a funny (but poignant) way that helped people relate to why they were doing it. I think a great indirect consequence of this kind …

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Living the New Economy

If you’re a social entrepreneur, critical of the political and economic systems of the world (but also visionary about other ways we could do things) and tend to lose track of time in conversations about those things – you might want to come to Vancouver this November for the Living the New Economy event. It’s …

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financial permaculture

If you’ve followed my work for a while, you’ll know I’m a huge fan of permaculture. I think it’s a framework that might just be one of the more important things in the world right now. What is permaculture? Permaculture is to gardening what yoga is to stretching in the morning. It’s one of the …

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the roots of all business

A quote from The Necessary Revolution (shared with me by my colleague Julia) struck as right on theme for this theme of figuring out the deeper cause our business is about. It invites us to step back and consider the underlying cause of business itself: “…the new generation of mission-based businesses builds on some very old …

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the economics of happiness

A new documentary looking at economics through a whole new lense. ‘Both hard hitting and inspiring, ‘The Economics of Happiness’ demonstrates that millions of people across the world are already engaged in building a better world – that small scale initiatives are happening on a large scale. The film shows that countless initiatives are united …

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