green economy

What if the Green Economy is the Problem – Not the Solution?

I do marketing consulting for hippies. I work with green, eco-friendly, holistic and otherwise conscious entrepreneurs to help them get more clients and increase their cash-flow. I help them find sustainable livelihoods doing the things they love. And I have a confession. I don’t think the Green Economy is sustainable. I don’t think it’s the …

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A Story Teller for a New Economy

A September 2009 Interview with David Korten from Trim Tab Magazine I met David Korten over a decade ago when I was involved in youth environmental work leading summer camps all around North America. Since then, he’s become an informal mentor and elder in not only my life – but much of the movement. I’ve …

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Crises of Capitalism

Can capitalism be fixed? What do we do when the very system we’re in is not only full of problems, but IS the problem? [vsw id=”qOP2V_np2c0″ source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get …

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The Story of Brilliance

A few years ago, Annie Leonard created a video called ‘The Story of Stuff‘ where she used basic animation to communicate to people where all of their ‘stuff’ went. The video went viral and has been viewed by millions. Since then, she’s made videos on ‘The Story of Cap and Trade’, ‘The Story of Cosmetics’ …

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The Sad, Sad Story of Mr. W

I think this is one of my favourite ads of all time. It takes something that could seem abstract and humanizes it. Touching, funny and poignant. [vsw id=”2mTLO2F_ERY” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll …

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Greening the Desert

I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it …

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Shiny Suds Commercial

Key Lessons from this video: Imagine you want to raise awareness about the toxins in our cleaning products. Here’s a provocative and funny example of how to do it. [vsw id=”-k9K8V2-Itw” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my …

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Hellmanns Commercial: Shop Local

Key Lessons from this Ad: This commercial is so rich in watchable content that everyone in the local scene is going to spread it far and wide. What if you made your marketing so useful that people in your scene used it to further their own causes? [vsw id=”CRfjMOjrfnI” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If …

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