A quote from The Necessary Revolution (shared with me by my colleague Julia) struck as right on theme for this theme of figuring out the deeper cause our business is about. It invites us to step back and consider the underlying cause of business itself:
“…the new generation of mission-based businesses builds on some very old ideas, ones that predate the Industrial Age. They seek, as an essential part of their purpose, to contribute to the health and well-being of living systems. They reject the notion that the sole purpose of business is to make a profit and they regard the quality of relationships between members, suppliers, and customers as the true indicator of success. In so doing, they are returning business to its origins. The oldest Swedish word for business is narings liv, “nourishment for life.” In ancient Chinese the concept is expressed by two symbols that translate as “life meaning.” And the root of the English word company derives from the Latin com panis, “the sharing of bread”- the same root as that for the word companion.”If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.