A little while ago, Charlotte Lammerhirt (pictured here) attended my daylong workshop for holistic practitioners in Calgary. Except she’s a mortgage broker. And yet, somehow she’s take the strategies and resources and done and amazing job at applying them. I thought I’d share her story as it not only gives a good idea of what […]
success story: calgary’s mortgage navigator Read More
Lisa Mitchell (pictured here) has created something beautiful that was born out of empathy. It’s an amazing example of how our deepest wound can be our truest niche. It’s also an incredibly practical case study in becoming a hub for a community. Furrthermore, it’s got a really wonderful and unique welcome video on the homepage.
case study: the therapy vault Read More
Finding our niche is harder than it seems. I’ve been having thoughts about why – but I’ll share those down the road. Today I want to share something special with you. The other day a friend of mine sent me a link to a short film called The Butterfly Circus (you can watch it below)
the butterfly circus Read More
Honest question: are you struggling with your niche? Most entrepreneurs are (and 90% of them don’t realize it).And even the ones who realize it often end up being so deeply frustrated by it for years and years. And they’re all based around this provocative thought. Your deepest wound is your truest niche. Read that
your deepest wound is your truest niche Read More
Stories are powerful in marketing. In fact, they can do a lot to make marketing feel less contrived, ‘try hard’ and gross. They’re engaging without you trying to be convincing, if that makes sense. A few days ago, I shared with you an example of how you can express your product through story. And months
using micro stories to engage your reader Read More
Last fall, I did my first ever workshop in Winnipeg, Manitoba. You can read about it here: day one, day two, day three. And I sort of fell in love with the town – particularly the hippie neighbourhood of Wolsley. One of the people who made my visit possible at all was a wonderful woman,
I’ve just woken up in Kelowna at the International Hostel (that’s me in my room to the right). It’s pretty great. And the other hostelers here have my gratitude for ending their Beer Pong competition at 11pm. I’m here because I’m leading my Marketing 101 for Holistic Practitioners workshop and last night was the first
Another no holds barred article from Richard Harshaw of MYM Marketing. If you have lofty dreams of helping people to handle their problems before they become big – you might want to read this. If you’re an holistic practitioner wanting to get people to come in to improve their already great health . . .
Selling Preventative Maintenance? Good Luck Read More
Tiina Veer is a client of mine who’s an amazing example of the power of proper niching in action. Instead of trying to make her yoga class appeal to everyone – she chose a very particular niche. People who don’t look like Barbie Dolls. There’s a whole community of people with ’round bodies’ who might
Yoga for Round Bodies Read More
The other day, I posted about Sunny Mummy spa in Toronto. It’s a spa catering to mom’s with small children – and offering them childcare as part of the package. I shared it on facebook and a client, Tammy Brooks, sent me word of an eco friendly hair salon in Victoria – The Hair Garden
Eco and Child Friendly Hair Salon Read More