empathy

Guest Post: A Simple Formula to Create Marketing Messages With Integrity

By: Lisa Manyon There is a BIG shift occurring. Several years ago I was asked to contribute to a book and write about my thoughts on marketing on the Internet. Even then I felt the collaborate shift in marketing and business. I highlighted this in a chapter titled “How the Ever Changing Landscape of Internet …

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Guest Post: Empathic Marketing and TLC: A Whole New Paradigm of Business!

by Tomar Levine, SoulGuidanceForYourBusiness.com  A message I’ve valued in some of your posts, Tad, is to not shame or blame people, to not make them feel worse about themselves in the attempt to market to them. When I heard you say that, something in me relaxed and felt safe. Accepting People Where They Are I …

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marketing from the heart manifesto

One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My …

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obama’s ad makes his case

President Obama recently released an ad (you can watch it at the bottom) I thought was worth commenting on – all politics aside. First of all, it reminds me how far the world has come that now video marketing and social media has become so ubiquitous in both politics and business. Here’s where I think …

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let your clients feel like victims

Let your clients feel like victims. It will take your further. Here’s what I mean . . . You probably think that it’s better to take responsibility for your life and not be a victim. You might even secretly feel disgusted by people who ‘play the victim card’ all the time. You might have it …

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