I recently went to see a holistic health practitioner in town about whom I’d heard good things. I arrived at his office and was welcomed to sit down. He opened his laptop and asked me for my email and then for my wrist. “We start with taking your pulse,” he explained. So he took my […]
I Don’t Care How Good You Are At What You Do Read More
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Protected: Case Study: Making The Offer Read More
Writing sales letters is hard. I wrote a whole blog post on my thoughts on how to do it in a warmer and yet still effective way years ago called Nine Thoughts on Copywriting for Hippies. So, I’ve got opinions but there’s no denying that writing a good sales letter is one of the toughest
Sales Letter Case Study: The Coming Home Retreat Read More
I want to make the business case that empathy, in a bottom line way, matters to your business. That your business will grow faster and that you will get more of the kinds of clients you want with it. I want to make the case that really listening to people until they feel ‘gotten’ is
Seven Principles & Seven Practices on Empathy in Marketing Read More
By: Lisa Manyon There is a BIG shift occurring. Several years ago I was asked to contribute to a book and write about my thoughts on marketing on the Internet. Even then I felt the collaborate shift in marketing and business. I highlighted this in a chapter titled “How the Ever Changing Landscape of Internet
Guest Post: A Simple Formula to Create Marketing Messages With Integrity Read More
If you haven’t seen this video, I highly encourage you to watch it. Being willing to be vulnerable might just be the most important thing you could ever do for your business. It will help people feel safe with you and also attract your ideal clients to you more strongly. Your willingness to be incredible
brene brown: the power of vulnerability Read More
by Tomar Levine, SoulGuidanceForYourBusiness.com A message I’ve valued in some of your posts, Tad, is to not shame or blame people, to not make them feel worse about themselves in the attempt to market to them. When I heard you say that, something in me relaxed and felt safe. Accepting People Where They Are I
Guest Post: Empathic Marketing and TLC: A Whole New Paradigm of Business! Read More
One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My
marketing from the heart manifesto Read More
President Obama recently released an ad (you can watch it at the bottom) I thought was worth commenting on – all politics aside. First of all, it reminds me how far the world has come that now video marketing and social media has become so ubiquitous in both politics and business. Here’s where I think
obama’s ad makes his case Read More
Let your clients feel like victims. It will take your further. Here’s what I mean . . . You probably think that it’s better to take responsibility for your life and not be a victim. You might even secretly feel disgusted by people who ‘play the victim card’ all the time. You might have it
let your clients feel like victims Read More