I just heard about a spa in Toronto called Sunny Mummy at my “Marketing 101 for Green and Local Businesses” in Toronto last night. It’s a spa. But with a twist. Take a look at the room pictured on the right. It’s not a room you’d associate with a spa. But most spa’s don’t cater […]
A Spa for Mothers with Small Children Read More
Years ago – I did a survey of my clients and invited them to share their Holistic Practitioner Horror Stories. I got quite a few – and there were four patterns that showed up. Trait #1 – Arrogance Symptoms: The practitioner acts as if they have found “the answer to all things”. They treat clients
Four of the Most Client Repelling Traits A Practitioner Can Have Read More
I want to talk about shame and marketing. I’ve got a cough. I’ve had it for about four years. It comes and goes – but mostly it comes. The truth is that I’m sick of it. I’ve seen a naturopath, an herbalist and am working out whatever emotional causes there might be. And when you
‘Shame on You’ Marketing Read More
What. A. Day. My day started off with a massage. I’ve decided this is a great way to start ones day. After that, I grabbed lunch with my friend Amber at the legendary Mondragon Cafe. Says there website . . . Mondragon is a political bookstore and vegan restaurant located in Winnipeg’s historic exchange district.
Tour Stop #2: Winnipeg (Day Two) Read More
Another brilliant piece from Ari Galper about how to send that ‘first email’ to someone you think could be a good fit for your products or services. This is worth its weight in gold. How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap! By Ari Galper, Founder of Unlock The Game™ “I
How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap! Read More
So, Jesse Koren and Sharla Jacobs (pictured here) are a bit brilliant. This amazing husband and wife team run Rejuvenate Training and help holistic practitioners to build a practice where they make $10,000/month working only three days per week. When I first met them I learned a bit about their notion of ‘heart selling’ vs.
3 Essential Questions to Ask Before Sharing What You Do Read More
Introduction: myths and assumptions Let’s get started. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what
A Common Story: Jane the Practitioner (in seven chapters) Read More
I don’t think there’s anything that matters more than empathy in marketing. Really understanding someone else’s life. Understanding other people’s experiences. Here’s one of the best ‘big pictures’ on what it’s like to be alive and conscious these days that I’ve heard. Could you do the same for your clients? Could you map out the
The Waking Up Syndrome Read More
Everyone has a shell. Some protective mechanisms to keep them out of pain. And, when you begin a conversation around new and better possibilities for people, it brings them face-to-face with their current reality. It brings them face-to-face with the quality of life that they are currently settling for. Most people know that more is
5 Ways People Avoid Dealing with Pain (and what to do about it) Read More
I want to talk about the strange relationship between marketing and dying. An old school mate of mine, Rama Tello, was recently killed in a plane crash. Too young. Too soon. No mother should have to have their children die before them. He was killed instantly. A strange blessing not to have suffered. But many
Death and Marketing: Top Five Regrets of the Dying Read More