“Who am I to teach and charge for it?” This is a post that has been on my mind for many years to write. It comes up in most workshops that I teach, this question of “Who am I to teach this? I’m no master. Besides, everything has already been said. I’ve got […]
36 Reflections on “Who am I to teach and charge for it?” Read More
A few months ago, Tova Payne reached out to me to see if she could write a guest post. I say ‘no’ to most of these. I get a lot of requests. But, the way she reached out and the subject piqued my interest. Only today, did I dig into what she sent and I
Guest Post: How to Approach Hubs and Potential Clients Cold Read More
This is one of those things that is actually very important to get about marketing that I talk about really seldomly but should probably talk about more. When people are working on their marketing, I think that, often, they don’t really understand the role that their marketing needs to play. Or I should say ‘roles’
The Three Roles of Marketing Read More
I want to make the business case that empathy, in a bottom line way, matters to your business. That your business will grow faster and that you will get more of the kinds of clients you want with it. I want to make the case that really listening to people until they feel ‘gotten’ is
Seven Principles & Seven Practices on Empathy in Marketing Read More
The other day I did a forty minute video interview with Nash Ryker of http://yourepicdestinytv.com/. We got to talk about some new ideas I have been having around authentic marketing, especially: the only three kinds of potential clients you will ever meet the importance of vulnerability in marketing the most important shift you can make to
40 minute video interview on authentic marketing with nash ryker Read More
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people
If you haven’t seen this video, I highly encourage you to watch it. Being willing to be vulnerable might just be the most important thing you could ever do for your business. It will help people feel safe with you and also attract your ideal clients to you more strongly. Your willingness to be incredible
brene brown: the power of vulnerability Read More
Tim Emerson is a graduate of my Niching for Hippies course and someone I did a case study on a while ago. He’s also a big believer in the power of slow marketing. When Tim told me that he had over 8,000 fans on his facebook page whereas I only have a half of that,
Guest Post: How I added 8,000 Facebook fans in 5 months Read More
This is an email primarily about how to build a solid following and, primarily, how to get people to ‘opt in’ to receive your email newsletter. I want to submit that there have been four generations of approaches to getting permission to be in touch with potential clients. And that what worked four generations ago,
the four generations of opt in marketing Read More
A few questions for you: When people hit your website, do they stick around? Do they sign up to your email list? When you meet someone at a networking party who is curious about your work, do you have a way to give them a taste of what you do that doesn’t involve giving away
do you have a pink spoon in your marketing? Read More