Don’t market yourself, market your message. Sounds nice, but how do you identify what your message even is. The first thing is to understand what a message is, know why it’s important and what kinds of messages there are. Then you need to do some inner reflection. The questions below are meant to help you […]
How to Identify Your Own Message Read More
In my last post, I spoke about what it means to have a message in your business. The core idea of that post? Don’t market yourself, market your message. In this post, I want to lay out eight reasons I think it’s increasingly vital. REASON #1: Speaking about your message is more comfortable and inspiring
Nine Reasons Why Having a Message Matters Read More
Don’t market yourself, market your message. This is the theme I want to explore in what promises to an epic post. I’ve been wanting to write this post for at least half a year and have been slowly collecting ideas and inspirations for it. At this point, I need to put out what I’ve got
Don’t Market Yourself, Market Your Message Read More
Schuyler Kaye (pictured here) was a participant of my January, 2013 Niching for Hippies course. During and after the course, I heard him speak about his work in helping people uncover their story and using that in marketing. Then I heard he was leading a course on it so I thought I’d help him spread
Attracting More Customers with Your Story Read More
Anastasia Netri (pictured right) recently asked me to be a part of her ‘Experts in the Raw: The Naked Truth About Success’ telesummit. Her idea was to give people a very candid look at the truth of what it takes to grow a business in the real world, beyond the marketing hype of how easy
Interview with Anastasia Netri About Vulnerability and Honesty in Marketing Read More
This video of Amanda Palmer’s TED Talk reminds me so much of my pay what you can philosophy and rings true in my experiences of trusting people. Beautiful. [vsw id=”xMj_P_6H69g” source=”youtube” width=”425″ height=”344″ autoplay=”no”]
Amanda Palmer: The Art of Asking Read More
I’d been hearing about Kelly Tobey for years. He’s a leading figure in the Calgary personal growth scene. And then recently, while preparing for my Niching for Hippies course I saw that he was leading a workshop called ‘Shifting From Wounds to Assets”. And it reminded me of the blog post I’d written about wounds
Tim Emerson is a trooper. He participated in the Niching for Hippies program I ran in the summer of 2012. And, like many, he struggled with this idea of niching. I can’t even count the number of times he’d come to the group with what he thought was (finally) a workable niche, only to get
niche case study: healing for healers Read More
One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My
marketing from the heart manifesto Read More
I was chatting with my colleague Jonathan Bender about his upcoming coaching program about helping people deliver a ‘signature talk’. It’s a term I suggest you’ll be hearing a lot more of in the coming months. But it’s a bit of jargon so I asked Jonathan to explain what it is and why it matters.