Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story of the archer who misses […]
Stop Trying To Be So Authentic Read More
It’s happened a number of times to me now. I meet someone or some across a business which provides a product or service that I see as needed and that I might want to recommend. And then they go out of business. Or they stop doing that thing. And it’s often before I’ve really had
The Power of Sticking Around Long Enough Read More
The other day, I got the following message on Facebook: “Hey Tad, just want to say how much I love you work and continue to follow your blog and content all the time.” These kinds of messages always find a good home in my world. It’s easy to think that people like me are constantly
Ambushing and Bait and Switches Read More
I’ve known Corrina Gordon-Barnes for a few years now and my respect and affection for her have only deepened. She coaches, consults and runs a very fine blog for conscious service providers. She’s got a lot of thoughts worth hearing about how to create a blog for yourself and how to do it in such
Blog for Clients: An Interview with Corrina Gordon-Barnes Read More
Once you’re at the Farmer’s Market, your booth design and signage are going to play a big role in how successful you are. If you do it right, no one will even notice the impact of them – they’ll just feel drawn to it and want to spend time there. Years ago, I was at the downtown Edmonton
Farmers Market Marketing Series #7: Three Big Ideas on Your Booth Read More
There are two main ideas, outside of thoughts on social media (which are coming next in this series) that could make the biggest long term difference for you and your farm. IDEA #1: Be Googleable. If you have something you’re offering that people are searching for online, make sure that they can find you. Bottom line, have a
Farmers Market Marketing Series #3: Five Solid Ideas for Online Marketing Read More
This article was originally published on The99Percent.com and went viral with 6,000+ retweets/shares. It has been republished on LifeHacker and across the web. Written by: Michael Margolis Illustration: Oscar Ramos Orozco If you’re a designer, entrepreneur, or creative — you probably haven’t been asked for your resume in a long time. Instead, people Google
Guest Post: The Resume Is Dead, The Bio Is King Read More
You can try to bully business out of clients. But very few people will ever do that. However, many of us – often without knowing we’re doing it – try to manipulate and seduce our clients. If you’re reading this, then my guess is that you hate option one (seduction). So, if bullying is out and seduction is out .
Courting vs. Seduction in Marketing Read More
Graciousness isn’t always noticed in marketing but its absence is usually keenly felt. The notion of permission marketing was coined, so far as I know, in Seth Godin’s blog post Permission Marketing. His notion was that we need people’s permission to market to them. Without permission, our marketing is spam. Susan Hyatt wrote of this
Graciousness, Permission and Hijacking in Marketing Read More
by Tamar Henry I am in the coaching/personal development industry. I’m a coach and I’m also a consumer of the industry via other coaches and healers. So are most of my colleagues. While we don’t have to be consumers of this industry, per se, many of us believe that in order to learn the things
Guest Post: Marketing is Building Trust Read More